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Distributing more than 300 beverage suppliers throughout Boston Metro Area!
Sales Representative
Location
Massachusetts
Posted
82 days ago
Salary
$52K - $63K / year
Seniority
Mid Level
Job Description
Sales Representative
Craft Massachusetts
• Manage and grow sales volume within an assigned territory of on-premise and off-premise accounts. • Build and strengthen long-term customer relationships through regular visits, product knowledge, and responsive service. • Identify and secure new on-premise and off-premise accounts, focusing on high-visibility and high-volume opportunities. • Present and promote beverage portfolio to drive placements and increase menu features or tap handles in on-premise accounts. • Implement promotional programs, displays, and marketing initiatives in off-premise accounts. • Meet and exceed sales goals, distribution targets, and performance metrics. • Ensure proper product rotation, visibility, and compliance with brand and retailer standards. • Execute pricing programs, incentives, and retail promotions to drive sell-through. • Build impactful displays and ensure shelf schematics and promotional materials are implemented effectively. • Support events, tastings, and sponsorships that build brand awareness and loyalty. • Partner with marketing and brand teams to execute local and regional promotional initiatives. • Stay informed on competitor activity, pricing, and emerging trends in the on-premise and off-premise beverage markets.
Job Requirements
- Bachelor’s degree in Business, Marketing, or related field preferred (or equivalent experience).
- 2+ years of sales experience in beverage, alcohol distribution, or hospitality industry preferred.
- Strong knowledge of the on-premise channel and local market dynamics.
- Excellent communication, presentation, negotiation, and relationship building skills.
- Ability to work flexible hours, including evenings, weekends, and occasional events.
- Must have a valid driver’s license and reliable transportation.
- Proficiency with Microsoft Office and CRM systems is a plus.
Benefits
- Monthly phone stipend and mileage reimbursement.
- Paid Time Off.
- Paid Holidays.
- Platinum level PPO Plan with low deductibles and premiums.
- FSA Medical and Dependent Care.
- Employer 401K Match and Profit Sharing.
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