• Maintain and manage a structured content calendar, ensuring consistent scheduling and publishing across platforms • Write compelling, on-brand captions designed to increase engagement, awareness, and conversions • Monitor and respond to comments, direct messages, and tags to actively nurture the online audience • Propose content ideas aligned with business goals, campaigns, and thought leadership initiatives • Track, analyze, and report on social media performance, including reach, engagement, audience growth, and post effectiveness • Research and identify potential clients, leads, and target accounts aligned with ideal client profiles • Build, organize, and maintain a prospect database using CRM and lead-tracking tools • Develop and execute outreach campaigns to generate discovery calls and sales appointments • Track email engagement, lead activity, and response metrics • Create and manage follow-up tasks, reminders, and pipeline activity • Ensure accurate documentation of interactions, lead sources, and campaign outcomes • Support virtual events, including Eventbrite setup, pre-event and post-event communications, Zoom backend coordination, and program support • Provide light graphic design support by updating standardized templates as needed • Draft newsletters and marketing communications • Create short-form social media content, including videos and reels • Coordinate website updates with the existing web designer • Handle day-to-day marketing requests such as headshots, file organization, asset management, and system upkeep

• Utilize in-house technology and prospecting subscriptions to identify viable prospects for franchise development opportunities • Conduct scripted cold calls to understand prospect needs, challenges, and interest in franchising with Choice Hotels • Score and prioritize leads for the Sales team; maintain accurate records in Salesforce, including notes and call history • Ensure seamless handoff of qualified leads to Regional Vice Presidents, providing detailed notes and client insights to improve conversion success

• Establish rapport and develop positive business relationships with customers and clients • Acquire potential sales leads and their contact details from various channels (e.g. social media, client referrals, events, online, etc.) • Coordinating with the sales and marketing team to nurture and include leads in effective campaigns • Develop and maintain a sales prospecting database or CRM and make sure that details are accurate • Follow up with leads through email, SMS, phone call • Research on market trends,  customer needs, and industry best practices • Develop and implement criteria for qualifying leads and monitor conversion rates  • Ad hoc tasks

• Cultivate and manage leads, lists, and reporting • Optimize inbound leads, manage data, and leverage AI tools to discover new opportunities • Research and develop potential client lists with contacts for sales reps • Develop and maintain email drip campaigns and automation flows • Manage sending domain deliverability, sender reputation and list hygiene • Own and optimize Pipedrive (or similar CRM) • Maintain clean, actionable data across all accounts • Build dashboards and monthly reports showing all sales activity • Research and integrate AI tools for prospecting and personalization • Identify ways to automate repetitive tasks like LinkedIn follow-ups, lead enrichment, and RFP tracking • Stay ahead of emerging sales AI trends • Hand off sales-ready opportunities to the sales team