SYMVOS®

• Maintain and manage a structured content calendar, ensuring consistent scheduling and publishing across platforms • Write compelling, on-brand captions designed to increase engagement, awareness, and conversions • Monitor and respond to comments, direct messages, and tags to actively nurture the online audience • Propose content ideas aligned with business goals, campaigns, and thought leadership initiatives • Track, analyze, and report on social media performance, including reach, engagement, audience growth, and post effectiveness • Research and identify potential clients, leads, and target accounts aligned with ideal client profiles • Build, organize, and maintain a prospect database using CRM and lead-tracking tools • Develop and execute outreach campaigns to generate discovery calls and sales appointments • Track email engagement, lead activity, and response metrics • Create and manage follow-up tasks, reminders, and pipeline activity • Ensure accurate documentation of interactions, lead sources, and campaign outcomes • Support virtual events, including Eventbrite setup, pre-event and post-event communications, Zoom backend coordination, and program support • Provide light graphic design support by updating standardized templates as needed • Draft newsletters and marketing communications • Create short-form social media content, including videos and reels • Coordinate website updates with the existing web designer • Handle day-to-day marketing requests such as headshots, file organization, asset management, and system upkeep