• Strategize, build, and optimize search ad campaigns across Google Ads and Microsoft Ads platforms, including Performance Max (PMAX) • Align campaigns with client objectives, keyword and audience targeting best practices, and platform-specific nuances • Maintain Google Ad Grant accounts with a focus on compliance, budget utilization, and long-term sustainability • Manage paid search accounts with a focus on conversion metrics and performance outcomes • Prioritize deliverables and maintain organized workflows to meet agreed-upon timelines • Develop and present performance reports with narrative-driven insights and strategic recommendations • Use visualizations and benchmarks to contextualize results for nonprofit stakeholders • Collaborate with internal teams (e.g., SEO, Analytics, CRO) and external stakeholders as needed • Attend internal meetings (e.g., monthly office hours, client strategy sessions) when relevant to project scopes • Troubleshoot tracking infrastructure and import conversion goals using Google Analytics and Google Tag Manager • Provide recommendations for improving tracking fidelity and aligning KPIs with client goals • Support internal marketing and sales teams with case studies, content ideation, and webinar presentations as requested

• Deliver GoFundMe’s global paid media strategy, overseeing planning, execution, and optimization across SEM, paid social, display, video, and programmatic. • Drive measurable business outcomes - growing new fundraiser starts, donors, and repeat engagement while maintaining strong ROI and efficiency targets and working closely with the organic teams. • Lead cross-market campaigns, balancing global consistency with local relevance across North America, Europe, and emerging international markets. • Champion experimentation and growth science, using A/B testing, geo-lift, and incrementality frameworks to uncover new opportunities and reduce reliance on last-click metrics. • Collaborate with Product and CRM to create seamless user journeys that bridge acquisition, activation, and re-engagement. • Partner with Data Science and Finance on forecasting, attribution modeling, and media mix optimization; translate insights into clear business recommendations. • Build and manage relationships with media agencies and platform partners, ensuring operational excellence, innovation, and cost efficiency. • Develop creative testing frameworks with Brand and Creative teams to identify high-performing messages and formats that drive emotional and behavioral response. • Monitor, report, and communicate performance regularly to senior leadership — connecting campaign results to overall business impact. • Ensure all campaigns meet privacy and compliance standards, including GDPR, CCPA, and internal governance policies.

• Driving qualified pipeline and bookings • Orchestrating multi-channel demand programs • Partnering closely with Sales, RevOps, Product Marketing, and Exec Leadership • Building a scalable, data-driven demand motion that supports both mid-market and enterprise retail buyers • Develop and execute the B2B demand generation strategy aligned to revenue targets • Own MQL, SQL, pipeline, and CAC goals • Build programs that support longer enterprise sales cycles and multi-stakeholder buying groups • Translate company objectives into quarterly demand plans and forecasts • Partner deeply with Sales and RevOps on lead quality and routing • Funnel conversion optimization • Account-based motions for strategic retailers • Build enablement feedback loops to continuously improve pipeline quality • Own demand reporting and dashboards (HubSpot, Looker, GA4, attribution tools)

• Generate $16M+ in marketing-sourced pipeline annually ($4M per quarter), measured by sales-accepted opportunities created. • Inbound and ABM-sourced pipeline is high quality, trusted by Sales, and repeatable. • Design and scale ABM/ABX programs for ICP accounts (primarily 1:few and 1:1). • ABM/ABX becomes a consistent, measurable source of sales-accepted pipeline. • SEO & AEO are top 1–2 pipeline-producing channels. • Inbound attracts high intent buyers and accelerates sales conversion. • Paid, website, and content operate as a single inbound system. • Experience with ABX and Demand Generation platforms.