• Develop integrated performance strategies across Search, Social, Programmatic, and Video with clear KPIs and optimization paths. • Translate business goals into actionable media plans, budget allocations, and audience approaches. • Partner with analytics, data science, and strategy to build dashboards, measurement frameworks, and test plans. • Analyze site behavior, 1st-party data, and platform insights to identify high-value audiences and optimization opportunities. • Oversee campaign setup, QA, pacing, and optimization to ensure delivery against performance goals. • Create full-funnel measurement structures that connect media exposure to user behavior, shopping intent, and conversion. • Develop clear, insight-driven reporting and strategic narratives that influence planning and investment decisions. • Build strong client relationships, proactively addressing needs and driving performance-based recommendations. • Mentor Associates/Senior Associates, guiding execution quality, analytical thinking, and strategic development.

• Oversee and elevate the paid social practice across Meta (Facebook/Instagram), TikTok, and LinkedIn Ads, ensuring excellence in campaign strategy, execution, optimization, and creative testing. • Lead monthly and quarterly reporting cycles, reviewing and refining insights before delivery to internal teams or clients, ensuring clear storytelling and strategic framing tied to mission impact. • Analyze cross‑platform performance trends using platform dashboards and Google Analytics, identifying opportunities for optimization, innovation, and testing. • Serve as the escalation point for complex campaign issues, platform challenges, or client questions, ensuring timely and strategic resolution. • Partner with account managers and nonprofit clients to align paid social strategies with organizational goals, fundraising objectives, and audience engagement priorities. • Own and refine internal processes, playbooks, QA workflows, and documentation to scale the paid social practice efficiently and consistently. • Stay ahead of platform updates, algorithm shifts, compliance requirements, and nonprofit advertising best practices, proactively sharing insights and training the team on emerging trends. • Support hiring, onboarding, and capability development for the paid social function, including interviewing candidates and shaping role expectations. • Provide day‑to‑day people leadership, including guiding career development, hosting regular 1:1s, approving PTO, overtime, and expenses, and offering ongoing coaching and mentorship to support team growth and performance.

• Own and manage paid media accounts across Meta, Google, TikTok and other relevant platforms • Execute full-funnel paid media strategies focused on customer acquisition, retention and ROAS • Manage and optimise media budgets to maximise performance and efficiency • Scale campaigns based on data-led learnings and performance thresholds • Maintain account health through ongoing optimisation and maintenance • Run rapid-fire split testing (creative, audience, offers, hooks, formats) • Conduct measurement testing and attribution analysis • Analyse campaign performance and extract actionable insights • Validate new markets, audiences and products through structured testing frameworks • Create, edit and iterate paid ad content based on performance insights • Adapt creative quickly in response to winning hooks, formats and messaging • Edit short-form video ads (Reels, TikTok, Stories) using supplied or self-sourced assets • Repurpose existing content into multiple paid-friendly formats • Collaborate with internal teams to brief new creative based on data-driven learnings • Review and maintain ad tech stack and tracking infrastructure • Support API integrations, pixel setup and conversion tracking • Identify gaps in measurement and recommend improvements • Ensure clean data flow and accurate reporting across platforms • Track and report on KPIs and performance goals • Deliver clear campaign learnings and insights • Prepare monthly performance summaries and WIPs (Work in Progress) • Support quarterly business reviews (QBRs) with insights and recommendations • Identify account diversification and new digital growth opportunities • Work closely with internal stakeholders and external partners • Participate in Slack or WhatsApp communication threads for fast collaboration • Proactively surface performance risks, opportunities and recommendations • Coordinate with creative, content and strategy resources where required

Media buying has changed. In 2026, a great media buyer is not just a button pusher. They understand the full system: - creative - offer - conversion rate - platform dynamics - competition - what to test next At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta and TikTok ads for DTC and ecommerce brands. This role is for someone who can run paid media and also think like a marketer. You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you love following SOPs and repeating the same campaign structure forever, this is not the job. If you love thinking, testing, and building frameworks that win, keep reading.