• Identifies and develops new leads and opportunities • Utilizes all available sales prospecting tools, systems, and resources to build and maintain a robust sales pipeline • Creates, maintains, and communicates sales activity and customer development reports • Follows the sales playbook from initial prospecting through opportunity qualification • Works with assigned company accounts to develop relationships, identify needs, and support ongoing sales efforts • Enters all customer interactions into the CRM system throughout the day • Maintains and updates the company sales database to support sales initiatives and data integrity

• Identify, engage, and qualify leads from various marketing channels (e.g., website, conferences, etc.) and ensure they align with the company’s solutions. • Conduct direct outreach to engage new leads while prospecting into a technical audience, applying a deep understanding of the B2B sales cycle, and effectively handling objections. • Analyze lead generation trends and optimize outreach efforts based on feedback and performance metrics. • Utilize phone, email, and social selling techniques to connect with key decision-makers, delivering compelling value propositions tailored to their needs. • Serve as a liaison between marketing and sales, actively engaging in marketing campaigns, analyzing trends, and collaborating with Account Executives to nurture key prospects and facilitate a seamless transition from prospecting to closing. • Engage new leads through direct outreach while developing a broader understanding of the B2B sales cycle, including prospecting into a technical audience and handling objections. Required to consistently meet or exceed assigned quotas for Booked Meetings and Sales Accepted Leads (SALs) contributing to overall revenue growth. • Consistently track and report key sales development metrics, including conversion rates, meeting attendance, and engagement trends. • Use a variety of sales tools (SalesForce, etc.) to maintain and record detailed and accurate records of customer interactions and pipeline.

• Perform active outbound prospecting daily • Build lists of potential clients and identify ideal profiles • Make first-contact calls to cold leads • Qualify potential clients according to internal criteria • Schedule sales meetings with leads ready to close • Log interactions and pipeline in the CRM • Ensure a consultative, courteous approach aligned with the lead’s stage

• Engage potential clients through cold calling and email outreach, qualifying leads, and schedule phone call meetings for our vertical sales team. • Hit & exceed targets, consistently meeting activity and appointment goals, ensuring a steady pipeline of qualified leads. • You will be responsible for maintaining accurate up-to-date information in our CRM system, conducting in-depth senior care research, and prospecting after tradeshows and events. • Collaboration is key, as you will work closely with vertical sales representatives and with prospects across the US. • Participate in remote and in-person training session during onboarding, along with participation in semi-annual department and company-wide kickoff events held in Dallas-Fort Worth (DFW) area. • Be a creative thinker and have the think outside the box mentality. • Be a team player, collaborating with colleagues, share best practices and contribute to a supportive team environment.