About the Role: You will be the senior-most marketing leader in the company, with end-to-end ownership of marketing strategy, execution, and results. • You will work directly with the founders and lead execution through internal team members and/or external specialists. • This is not an advisory role — you own the roadmap, the numbers, and the outcomes.****Key Responsibilities 1. Growth Strategy & Prioritisation ● Define the growth model: customer segments, offers, positioning, and channel roles ● Build and run a prioritised growth roadmap with a clear experimentation cadence ● Define core metrics and install tight feedback loops between marketing, ops, and revenue 2. Performance Marketing Leadership (Google-first today) ● Own paid acquisition strategy, structure, budgets, testing, and creative direction ● Diagnose and stabilise the driving lessons acquisition engine ● Protect and improve VORT profitability while fixing lessons performance ● Ensure spend is tied to business outcomes (profitability, payback periods, capacity constraints) 3. Funnel, Conversion & Lifecycle Ownership ● Improve end-to-end conversion (landing page → booking → retained customer) ● Strengthen lifecycle systems: email/SMS, reactivation, referrals, and reviews ● Tighten operational handoffs where bookings are manual (follow-up speed, scripts, SOPs, drop-off reduction) 4. Organic Growth + AEO / GEO ● Build an SEO system that scales from Adelaide to multi-city coverage ● Develop a content engine tied to rankings and conversion ● Implement AEO/GEO strategies: structured content, authoritative local pages, FAQs, and AI-search visibility for local services 5. Expansion Readiness ● Define what “ready to expand” means (unit economics, capacity, operational maturity) ● Build a repeatable city-launch framework ● Prepare the growth playbook for national rollout

• Drive the creation, implementation, evaluation, and continuous improvement of the engagement strategy • Lead the long-term positioning and capture execution of Company product and services offerings • Oversee business capture opportunities • Assist in preparing bids and proposals • Leverage resources and knowledge of Insitu’s products, services, processes and operations • Establish and maintain strong relationships with regional customers • Interface with customers and internal stakeholders • Partner with Marketing, Strategy, and technical product leaders • Mentor and guide Business Development specialists

• You will own the full-funnel conversion experience and play a pivotal role in driving our customer acquisition and retention efforts. • Your responsibilities will include: - Designing and Optimizing Funnels: Design, test, and iterate multi-step funnel experiences, from paid media through landing pages, onboarding flows, and initial purchase. - Leading Funnel Development: Partner with design, development, and product teams to bring funnel ideas to life, owning the brief, QA, launch, and comprehensive reporting of performance. - Elevating Conversion Copy: Review, audit, and elevate copy across landing pages, emails, and ad creative, ensuring all messaging is persuasive, clear, and highly conversion-oriented. - Analyzing Performance: Utilize tools like GA4, Mixpanel, and Looker to conduct in-depth analysis, identify friction points, and uncover significant opportunities across each stage of the customer journey. - Optimizing Creative and Messaging: Collaborate closely with paid media and lifecycle teams to ensure top-of-funnel messaging is perfectly aligned and consistent with mid- and bottom-funnel experiences. - Building Best Practices: Develop reusable frameworks, playbooks, and best practices for funnel design, copy audits, and overall conversion optimization.

• Own 120%+ Net Revenue Retention (NRR) across a defined portfolio • Drive expansion through growth opportunities like brand and geographic expansion or increased adoption • Lead renewals, pricing discussions, and long-term account growth strategy • Drive organic growth from existing usage revenue by increasing adoption, increasing visitor counts, identifying opportunities for customers to grow their revenues • Act as executive sponsor for strategic accounts. Personally lead: • On-site customer meetings • Quarterly Business Reviews (QBRs) and roadmap discussions • Expansion and renewal negotiations • Build trusted relationships with senior leaders at global consumer brands • Lead and coach 7 direct reports across: • Implementation • Customer Enablement • Account Directors / Account Managers • Set clear expectations around performance, ownership, and growth outcomes • Develop future leaders while maintaining a high bar for execution • Attendance or participation in industry events, conferences, and tradeshows as needed • Work closely with AnyRoad’s executive team on strategic account expansion • Partner with Product and Engineering to translate customer needs into roadmap • Collaborate with leadership on forecasting and growth strategy • Serve as a senior AnyRoad leader in Europe • Help scale processes while maintaining flexibility and speed • Travel up to 30% to customer sites, events, and meetings (Europe + occasional US)