• Own 120%+ Net Revenue Retention (NRR) across a defined portfolio • Drive expansion through growth opportunities like brand and geographic expansion or increased adoption • Lead renewals, pricing discussions, and long-term account growth strategy • Drive organic growth from existing usage revenue by increasing adoption, increasing visitor counts, identifying opportunities for customers to grow their revenues • Act as executive sponsor for strategic accounts. Personally lead: • On-site customer meetings • Quarterly Business Reviews (QBRs) and roadmap discussions • Expansion and renewal negotiations • Build trusted relationships with senior leaders at global consumer brands • Lead and coach 7 direct reports across: • Implementation • Customer Enablement • Account Directors / Account Managers • Set clear expectations around performance, ownership, and growth outcomes • Develop future leaders while maintaining a high bar for execution • Attendance or participation in industry events, conferences, and tradeshows as needed • Work closely with AnyRoad’s executive team on strategic account expansion • Partner with Product and Engineering to translate customer needs into roadmap • Collaborate with leadership on forecasting and growth strategy • Serve as a senior AnyRoad leader in Europe • Help scale processes while maintaining flexibility and speed • Travel up to 30% to customer sites, events, and meetings (Europe + occasional US)

• Own marketing activities that generate qualified sales opportunities • Partner with sales to design and execute campaigns that drive pipeline • Create content that supports both inbound lead capture and outbound sales efforts • Track performance and optimize based on what's working • Write case studies, comparison pages, email sequences, and sales enablement materials • Produce social content that resonates with restaurant industry buyers • Adapt messaging for different audiences and stages of the buyer journey • Plan and execute multi-channel campaigns across content, email, ads, and outbound • Support field events, executive dinners, and industry conference activations • Manage pre-event outreach and post-event follow-up to maximize ROI • Manage and optimize our marketing and sales technology stack (Salesforce, MixMax, AutoPilot, Gong, etc.) • Bring structure and repeatability to marketing operations • Implement automation to scale what's working

• Lead onboarding for new customers • Define ICPs, audiences, funnels, creative direction, and testing strategy • Set clear success metrics and expectations • Hands-on campaign building and performance • Build, launch, and optimize LinkedIn and Google campaigns directly • Own day-to-day performance across customer accounts • Partner with Design, Ad Ops, and Engineering to execute strategy • Write clear creative and campaign briefs • Guide engineers on how the AI should evolve based on real campaign work • Act as the voice of the customer internally

• Lead Immigrant Invest’s global digital growth strategy , aligning all channels with our mission to connect people to borderless opportunities. • Manage performance marketing across multiple platforms, set clear KPIs, and oversee contractors and agencies. • Build and scale high-performing, data-driven acquisition funnels that deliver measurable results. • Analyze data to identify opportunities, test hypotheses, and implement strategic optimizations. • Collaborate with the content, email, and product teams to ensure a unified, trust-driven client experience. • Drive conversion optimization through A/B testing, UX improvements, and funnel refinement. • Launch and adapt campaigns to support market entry and expansion strategies globally. • Ensure all communications reflect core company values — trust, integrity, transparency, and excellence.