• Meets or exceeds established sales budget for systems and parts in the assigned territory • Develops and implements a territory sales plan • Travels to customer locations regularly and spends majority of time visiting customers • Maintains and develops relationships with top consumer electronics companies • Provides application development and technical support • Provides on-site technical support directly to customers of Nordson Adhesive Dispensing Systems.

• Serve as the primary point of contact for AHEAD’s PR agency, ensuring alignment on messaging, campaigns, and deliverables. • Understand how AHEAD’s goals, expertise, and point of view translate to current industry trends and topics to effectively collaborate with the agency team. • Collaborate with AHEAD subject matter experts and senior leaders to identify and secure media opportunities, including interviews, bylines, and commentary. • Curate internal content and develop messaging for relevant company news, including partner-related news, talent-related news (new executives, significant promotions), and growth stories. • Manage the creation, approval, and distribution of press releases, media pitches, and other PR materials, which may include drafting less strategic releases such as partner announcements and awards. • Curate a short list of AHEAD spokespeople to pitch for quick response commentary on breaking news announcements within the industry and partner ecosystem. • Set and track PR-related KPIs and report on media coverage, share of voice, and PR campaign effectiveness. • Update ARCHIE intranet site with the latest company news and accolades. • Curate and maintain a comprehensive list of B2B analyst firms and key analysts covering AHEAD’s core solution areas. • Nurture and maintain relationships with AHEAD’s senior leadership and thought leaders who are vital to successful analyst relations. Coordinate and schedule analyst briefings, inquiries, and research engagements across AHEAD’s areas of expertise. • Prepare briefing materials and ensure AHEAD’s messaging is consistent and impactful in all analyst interactions. • Monitor analyst research agendas and identify opportunities for AHEAD to be included in relevant reports and market assessments. • Proactively research and maintain a calendar of technology and business award nominations and speaking opportunities at relevant conferences and events. • Lead the application process for awards and speaking engagements, including drafting creative and compelling submissions. • Work with PR agency team to schedule media interviews at industry events featuring AHEAD senior leadership on-site. • Partner with internal stakeholders to gather supporting materials and ensure timely, high-quality award applications. • Track outcomes and maintain a calendar of key industry events, deadlines, and results. • Stay current on industry trends, competitor activities, and best practices in PR, media, and analyst relations. • Support crisis communications and reputation management as needed. • Collaborate across the brand marketing teams as needed for social media, brand strategy, client marketing, and web team to update PR-related content on the website. • Other duties as assigned.

Role Description Trystar is a leader in power distribution equipment and related services at the heart of supporting our electrical infrastructure. Our team members focus on producing the highest quality products in the industry and providing industry-leading service. Whether based in our state-of-the-art headquarters in Faribault, MN, our corporate office in Burnsville, MN, or a member of our team out in the field, safety and integrity are our guiding principles, and we work together to achieve excellence for our customers every day. We are in search of a Director, Strategic Partner Sales, responsible for overseeing our regional sales organization. - Develop and implement a Partner Playbook for Trystar that defines strategic partner opportunities for target markets and the associated omni-channel strategy for growth. - Lead partner identification, attraction, and selection (partners such as 3rd party Representatives, developers, financiers, distributors, wholesalers, contractors, EPCs, value added resellers, and authorized service providers). - Use robust sales process and CRM tool usage with 3rd party partners and direct Trystar sales team members to manage sales campaigns and the opportunity funnel. - Own the strategy and Partner Playbook, the associated partner programs and agreements, managing the performance and efficacy of the 3rd party partners. - Have shared accountability with business development for attaining double digit growth within focus market segments and regions. - Be experienced in developing, growing, and managing a diversity of partners serving different end markets. - Lead all Trystar resources required to achieve business objectives. - Collaborate with an extensive network of independent manufacturers’ representatives. - Possess a good understanding of the electrical power, data center, utility, commercial construction, and industrial end user markets. - Assimilate technical product, services, solutions and market knowledge. - Think big and be bold in leadership in addition to outstanding sales leadership functional skills. We are looking for people who believe in our guiding principles and values of: - Safety – We believe everyone should leave Trystar facilities in the same or better condition than when they arrived. - Integrity – We’re honest, transparent, and committed to doing what’s right. - Customer focus – We have relentless focus on our customers and their success. - Right with speed – We use good judgement, make thoughtful decisions quickly, and execute them with purpose and intensity. - Play for each other – We’re a team. We show up for each other and we know that through teamwork we achieve greatness. - Champion change – We know adaptation and improvement are requirements to survive and to thrive. - Enjoy the journey – We create an environment where our team feels appreciated and has fun along the way. In this role you will get to: - Develop and lead the execution of a coordinated territory strategy focused on fulfilling Trystar’s vision to be a full solution provider to our customers with success measured by order growth and customer net retention. - Mature team’s sales skills including territory planning, account planning, and sales motions. - Drive revenue growth by leading to bring in new customers and maximizing share of wallet at existing accounts through upsell and cross sell. - Create territory plans and campaigns that mobilize the Trystar team to develop opportunities and increase their win rates. - Leverage data, business intelligence, and analytics to get results. - Display your influencing and communication skills. - Execute sales forecasting and funnel management at a level that improves the effectiveness of the other functional groups’ performance and meets customer expectations. - Exhibit a growth mindset and display your ability to manage change. - Utilize your business acumen in regular decision making. Qualifications - Bachelor’s degree in Marketing, Business Administration, Engineering or related majors. - 10+ years of relevant channel development experience in technical/engineering-oriented industries. - 3+ years of experience as a leader of leaders. - Omni-channel experience. - Experience in both direct and independent manufacturers’ representative sales. - Willing to travel >60%. - Based anywhere in the continental US. - Strong CRM skills using Salesforce.com or equivalent. - Proficiency in Excel, PPT, Word and other common business software tools. Requirements - 8-10 years experience in or selling through different types of channels to market. - 8-10 years experience in the power and/or microgrid space. - Experience with a service-based business. - Experience in multiple customer facing functions.

• Build relationships and reinforce value proposition to executives in client base • Develop and execute an account support and growth strategy within assigned accounts • Understand the client’s business through excellent discovery and interactions • Reinforce the Built value proposition in a clear and compelling manner to C-suite executives • Identify additional users, stakeholders, and build business cases for further adoption • Provide the highest level of support and partnership with clients • Identify and execute on growth opportunities • Host Quarterly or Annual Business reviews • Manage renewals and mitigate churn • Coordinate with internal teams to ensure great client experience