• Responsible for the development of advanced custom reports within Workday HCM and/or Financials. • Manage the maintenance, design, development, testing, and deployment of custom Workday reports and dashboards in alignment with client requirements. • Lead client sessions to analyze business requirements and provide reporting solutions to complex business needs. • Provide subject matter expertise on Workday reporting & analytics best practices. • Executes tasks within projects on time and within Strada quality standards for client deliverables. • Continues to specialize and deepen skill set within an area, e.g., such as Reports, Dashboards, HCM, Financials, etc. • Develops working relationships with other members of the project team, management and external clients to deliver projects effectively. • Has targeted conversations with client in area(s) of focus and provides consultative advice around strategies, risks, and recommendations, applying Strada Point of View and best practice methodology. • Conduct prototype and knowledge sharing sessions with client to build their knowledge/understanding of Workday reporting. • Manage project resources and monitor project milestones through implementation go-live. • Provides guidance internally to less experienced colleagues.

• Act as the primary finance advisor to Product, Engineering, and IT executive leadership. • Advise management on financial implications of strategic initiatives, investments, and operating model decisions. • Provide decision-ready insights that balance innovation, efficiency, and long-term value creation. • Serve as an internally recognized technical and business expert within FP&A and across the company. • Own end-to-end FP&A activities including annual budgeting, rolling forecasts, monthly close support, and long-range planning. • Analyze Product, Engineering, and IT cost structures including headcount, capitalization, cloud infrastructure, and vendor spend to assess short, medium, and long-term investment outlooks. • Prepare and deliver accurate, timely financial reports and executive summaries in accordance with corporate standards. • Ensure compliance with accounting principles, internal controls, and financial policies. • Support understanding of financial results and reports across Product, Engineering, and IT leadership. • Design and significantly improve FP&A processes, planning frameworks, and analytical standards. • Automate recurring workflows using Excel, Tableau, Alteryx, Snowflake, and AI-enabled tools. • Develop scalable models, dashboards, and self-serve reporting to improve decision velocity and transparency.

• Leading the end to end strategic planning capability on your key client(s) as well as, ensuring all plans integrate seamlessly across every media channel type, including offline, online, upper-, mid-, and lower-funnel environments, advancing our strategic media capabilities across the broader team • Orchestrates the development of rigorously grounded, full-funnel strategic media plans that reflect a client's business strategy to build its brand and use the full breadth of media principles (reach, frequency, incrementality, diminishing returns, attention, etc) to advance its share/penetration and drive profitable growth. • Serve as the team’s most advanced educator and translator of media fundamentals, able to explain core planning concepts, such as audience architecture, media math, reach curves, investment allocation logic, channel roles, measurement frameworks, both to hands-on client practitioners and to VP+ executives. • Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels • Produce & templatize the core outputs of Tinuiti’s planning tool suite • Oversee training curriculum on uncovering consumer insights and translating them into ideas that address client challenges • C-Level partnership by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals. • Be a critical stakeholder in the development of Tinuiti’s planning tool partners. • Evaluate and roadmap the further development of Tinuiti’s suite of tools • Leads consultancy opportunities focused on media mix and audience development • Creatively craft information into concise stories that engages, inspires, and motivates • Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc) • Partner with primary client POCs to help them steward media strategies and recommendations across their organizations while establishing credibility with VP+ stakeholders as well as other members of the IAT • Partner with Client Partners on account planning to identify media driven growth opportunities to increase client revenue growth • Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency

• Serve as the trusted strategic advisor to Product leadership • Prepare cases for the Nielsen Investment Committee approval and track execution • Collaborate with Product, Commercial, Customer Success to build financial models • Drive the financial plan and execution for Product, overseeing budgeting, forecasting • Support Commercial and Customer Success leaders to optimize salesforce effectiveness • Contribute to the Annual Operating Plan and long-range financial planning cycles • Proactively manage financial risks and opportunities across the P&L • Develop, manage, and defend complex financial models for capital investments • Provide regular financial governance and reporting