• Develop and execute full-funnel growth strategies across paid media, email, landing pages, and CRO. • Identify the levers that actually move revenue — and pull them relentlessly. • Build testing roadmaps for creative, audiences, offers, and messaging. Know what's working and why. • Set KPIs, forecast growth, and hold yourself accountable to results. • Serve as the strategic partner to founders and executives. They should see you as their outsourced CMO. • Run client calls with confidence. Present strategies, walk through performance, and make recommendations they trust. • Push back when clients have bad ideas. Earn respect through results and clarity, not agreeableness. • Direct a world-class team — all provided by us. • Set clear briefs, manage workflows, and ensure the team delivers work that matches your strategic vision. • Give feedback that makes creative and copy sharper. Elevate the output. • Write and refine copy that converts — ads, emails, landing pages, product positioning. • Understand what makes wellness consumers tick. Speak their language authentically. • Brief creative with clarity. Know the difference between "good design" and "design that sells." • Live in Shopify, GA4, Triple Whale, Northbeam, or whatever attribution setup the client uses. • Understand CAC, LTV, MER, ROAS, and contribution margin — and make decisions based on real math, not vanity metrics. • Run CRO experiments and know how to read results without fooling yourself.

• Develop and mentor your sales team • Develop a pipeline to help over-achieve revenue targets • Direct sales activities by establishing sales territories, quotas, and goals • Build and maintain an annual sales plan (goals) in support of our organizational strategy and objectives • Meet with prospects and strategize with sales representatives to help close deals • Help the team prepare for QBRs and HBRs • Develop long-term, strategic relationships with key contacts within their account base • Strategically partner with Marketing, Solution Engineers, R&D, Customer Support and other functional teams

• Partner with Sales to support lead generation, sales goals, and conference/event execution • Help manage and grow Prelim’s LinkedIn presence through thoughtful storytelling and consistent content • Attend conferences and industry events with the Sales team to support messaging, materials, and follow-up • Partner with Design on creative assets such as event materials, one-pagers, and presentations • Create presentations, case studies, and one-pagers to reinforce Prelim’s brand • Gather feedback from sales conversations, demos, and events to refine messaging • Support executive-facing initiatives and account-based marketing to generate high-quality leads • Contribute ideas and insights to improve processes, campaign effectiveness, and overall growth strategy

• Own New Channel Creation • Own Creative Direction for Acquisition • Own Channel-Level Performance • Operate with Speed and Conviction