Job Closed
This listing is no longer active.
Your Marketing Operating Partner
Head of Growth – Wellness, DTC Brands
Location
United States
Posted
145 days ago
Salary
$8K - $12K / month
Seniority
Lead
Job Description
Head of Growth – Wellness, DTC Brands
Tharp Ventures
• Develop and execute full-funnel growth strategies across paid media, email, landing pages, and CRO. • Identify the levers that actually move revenue — and pull them relentlessly. • Build testing roadmaps for creative, audiences, offers, and messaging. Know what's working and why. • Set KPIs, forecast growth, and hold yourself accountable to results. • Serve as the strategic partner to founders and executives. They should see you as their outsourced CMO. • Run client calls with confidence. Present strategies, walk through performance, and make recommendations they trust. • Push back when clients have bad ideas. Earn respect through results and clarity, not agreeableness. • Direct a world-class team — all provided by us. • Set clear briefs, manage workflows, and ensure the team delivers work that matches your strategic vision. • Give feedback that makes creative and copy sharper. Elevate the output. • Write and refine copy that converts — ads, emails, landing pages, product positioning. • Understand what makes wellness consumers tick. Speak their language authentically. • Brief creative with clarity. Know the difference between "good design" and "design that sells." • Live in Shopify, GA4, Triple Whale, Northbeam, or whatever attribution setup the client uses. • Understand CAC, LTV, MER, ROAS, and contribution margin — and make decisions based on real math, not vanity metrics. • Run CRO experiments and know how to read results without fooling yourself.
Job Requirements
- You've scaled DTC brands past $5M+ in revenue and can prove it.
- You've led growth or marketing at a brand or agency for 5+ years — ideally both.
- You know the wellness space deeply. Blue light, supplements, functional medicine, biohacking, longevity — this world makes sense to you and you're genuinely interested in it.
- You're dangerous in Klaviyo, Meta Ads Manager, Google Ads, and Shopify analytics.
- You can write. Not "review copy" — actually write hooks, angles, and copy that convert.
- You're client-ready. Founders trust you. You communicate with clarity, confidence, and zero fluff.
- You lead teams without micromanaging. You set the bar high, give clear direction, and hold people accountable.
- You're strategic but not precious. You'll get in the weeds when needed.
- You're hungry. You want to build something, not just manage accounts.
Benefits
- $8,000–$12,000/month USD (depending on experience) + performance bonuses tied to client growth
- Fully remote
- US or Canada preferred — must overlap with US Eastern time
- Candidates with wellness brand experience strongly preferred
Related Guides
Related Categories
Related Job Pages
More Growth Marketing Jobs
Regional Sales Director, Enterprise, Growth
Grafana LabsGrafana Labs supports organizations’ monitoring, visualization and observability goals. 950,000+ active installations
• Develop and mentor your sales team • Develop a pipeline to help over-achieve revenue targets • Direct sales activities by establishing sales territories, quotas, and goals • Build and maintain an annual sales plan (goals) in support of our organizational strategy and objectives • Meet with prospects and strategize with sales representatives to help close deals • Help the team prepare for QBRs and HBRs • Develop long-term, strategic relationships with key contacts within their account base • Strategically partner with Marketing, Solution Engineers, R&D, Customer Support and other functional teams
Growth Marketing Associate
PrelimPrelim is the modern no-code platform for banks, helping create better experiences for customers and bankers.
• Partner with Sales to support lead generation, sales goals, and conference/event execution • Help manage and grow Prelim’s LinkedIn presence through thoughtful storytelling and consistent content • Attend conferences and industry events with the Sales team to support messaging, materials, and follow-up • Partner with Design on creative assets such as event materials, one-pagers, and presentations • Create presentations, case studies, and one-pagers to reinforce Prelim’s brand • Gather feedback from sales conversations, demos, and events to refine messaging • Support executive-facing initiatives and account-based marketing to generate high-quality leads • Contribute ideas and insights to improve processes, campaign effectiveness, and overall growth strategy
• Own New Channel Creation • Own Creative Direction for Acquisition • Own Channel-Level Performance • Operate with Speed and Conviction
Director – Growth Web Experience
1PasswordProductive businesses use 1Password to secure employees at scale.
• Define and own the long-term vision and strategy for all 1Password web properties as our primary digital engagement, brand expression, and acquisition platform across B2B, B2C, employer brand, and corporate storytelling. Ensure the web experience reflects and reinforces 1Password’s evolving category leadership. • Translate business, brand, and category goals into actionable digital strategies, ensuring that stakeholders understand priorities, trade-offs, and expected outcomes as we continue to evolve the category we lead. • Own and drive clear performance against goals and KPIs (e.g., session-to-sign-up conversion, trial activation, traffic quality, SEO/Answer-engine rankings, page speed, accessibility scores) and be accountable for achieving them. • Drive a data-driven, iterative web experience roadmap, prioritizing initiatives that improve UX, accelerate growth, and maximize ROI while balancing customer needs, business objectives, and technical constraints. • Lead continuous optimization efforts using experimentation, A/B testing, SEO/SEM insights, behavioral analytics, and performance monitoring tools. Ensure learnings translate into scalable improvements. • Establish and enforce operational excellence across workflows, sprint planning, release cadence, documentation, and cross-team intake processes. • Embrace AI-enabled development tools and modern web platforms to increase speed of delivery, reduce friction in the build process, and multiply the impact of the team while championing the adoption of new technologies that enable rapid iteration, automation, and improved resource efficiency. • Proactively manage compliance & governance of the website with ADA, and all laws, regulations (e.g. GDPR) and our high standards around privacy and security. • Build and lead a high-performing Web Experience team, including web developers, web product managers, UX and SEO/GEO. • Set performance expectations and goals, provide continuous feedback, and participate in career development planning and performance reviews. • Build organizational capability by hiring, onboarding, and developing top talent; identifying gaps; and ensuring the team has the skills and tools needed to excel. • Promote cross-functional alignment, partnering closely with Brand, Product Marketing, Product, Sales, and Security teams to ensure web initiatives meet business goals. • Serve as the primary stakeholder and subject-matter expert on how the website supports pipeline generation, customer education, brand expression, and strategic initiatives. • Partner with Marketing Analytics and Finance to drive forecasting, build data-backed business cases, and measure impact of web initiatives.
