• Own New Channel Creation • Own Creative Direction for Acquisition • Own Channel-Level Performance • Operate with Speed and Conviction

• Define and own the long-term vision and strategy for all 1Password web properties as our primary digital engagement, brand expression, and acquisition platform across B2B, B2C, employer brand, and corporate storytelling. Ensure the web experience reflects and reinforces 1Password’s evolving category leadership. • Translate business, brand, and category goals into actionable digital strategies, ensuring that stakeholders understand priorities, trade-offs, and expected outcomes as we continue to evolve the category we lead. • Own and drive clear performance against goals and KPIs (e.g., session-to-sign-up conversion, trial activation, traffic quality, SEO/Answer-engine rankings, page speed, accessibility scores) and be accountable for achieving them. • Drive a data-driven, iterative web experience roadmap, prioritizing initiatives that improve UX, accelerate growth, and maximize ROI while balancing customer needs, business objectives, and technical constraints. • Lead continuous optimization efforts using experimentation, A/B testing, SEO/SEM insights, behavioral analytics, and performance monitoring tools. Ensure learnings translate into scalable improvements. • Establish and enforce operational excellence across workflows, sprint planning, release cadence, documentation, and cross-team intake processes. • Embrace AI-enabled development tools and modern web platforms to increase speed of delivery, reduce friction in the build process, and multiply the impact of the team while championing the adoption of new technologies that enable rapid iteration, automation, and improved resource efficiency. • Proactively manage compliance & governance of the website with ADA, and all laws, regulations (e.g. GDPR) and our high standards around privacy and security. • Build and lead a high-performing Web Experience team, including web developers, web product managers, UX and SEO/GEO. • Set performance expectations and goals, provide continuous feedback, and participate in career development planning and performance reviews. • Build organizational capability by hiring, onboarding, and developing top talent; identifying gaps; and ensuring the team has the skills and tools needed to excel. • Promote cross-functional alignment, partnering closely with Brand, Product Marketing, Product, Sales, and Security teams to ensure web initiatives meet business goals. • Serve as the primary stakeholder and subject-matter expert on how the website supports pipeline generation, customer education, brand expression, and strategic initiatives. • Partner with Marketing Analytics and Finance to drive forecasting, build data-backed business cases, and measure impact of web initiatives.

• Own end-to-end execution of Protege's conference and events strategy across multiple verticals and customer/partner/relationship profiles • Build and maintain our events playbook: prioritize conferences and events, coordinate logistics, manage budgets, and ensure calendars are stuffed with prospect meetings • Partner with commercial and partnerships teams to execute pre-event demand generation and maximize on-site meeting pipeline • Coordinate event presence, speaking opportunities, side events, and dinners that position Protege in the market • Assist with marketing operations infrastructure: CRM integration, lead attribution, automated workflows, and reporting that connects events to revenue • Support growth marketing initiatives including social media content, sales enablement materials, and vertical-specific collateral

• OKR Reporting & Measurement: Own the analytics frameworks for investigating performance and help ensure we are on track to Consumer Marketing OKRs. Ensure measurement is actionable, accurate, and supports evolving business priorities. • User & Channel Insights: Analyze user journeys and channel performance to identify opportunities and friction points across the marketing funnel. • Marketing Measurement & Funnel Optimization: Develop dashboards, measurement models, and experiment infrastructure for actionable insights throughout the consumer lifecycle. • Advanced Data Mining & Marketplace Exploration: Dive into Yelp’s rich datasets, including trending restaurants, services, foods, and user-generated content, to uncover actionable themes that inform consumer strategy and marketing. • Leverage Emerging AI & Automation: Use cutting-edge AI and machine learning tools to unlock insights, automate repetitive analyses, and accelerate the discovery of new growth levers. Proactively evaluate and integrate new AI-powered analytics solutions. • Experimentation & Strategic Recommendations: Design, run, and interpret A/B and multivariate experiments. Translate findings into actionable recommendations for marketing, product, and leadership teams. • Cross-Functional Partnership: Collaborate with Marketing, Biz Ops, Product, Engineering, Data & Analytics and Strategy teams to turn analytical insights into business action. Facilitate data-driven decision-making at all levels. Regularly present to both technical and non-technical stakeholders at all levels of the org. • Develop and Scale Analytical Best Practices: Champion best practices in analytics infrastructure, fostering a culture of experimentation and continuous learning across the growth team. Empower fellow marketers to extract their own standardized insights to embed a data driven culture across the team and create bandwidth for high value analytics and insights. • Problem-Solving & Strategic Solutioning: Deconstruct complex business challenges into actionable analytical problems, developing and implementing data-driven solutions that directly fuel user growth.