• Partnering with the Marketing and Growth team to understand business objectives. • Mastering all aspects of our guidelines and art direction. • Delivering visually engaging assets. • Contributing to the growth of Brand Design at Alan by ensuring that the quality of our visual communication contributes to the success of our Brand. • Honing your skills in various design softwares and techniques by gathering top of the art industry knowledge and by working together with one of the best teams there is (eg. gen AI). • Being a strategic advisor by understanding target audiences & market trends.

• Lead and execute design projects across various channels, from web and social to direct response advertising, ensuring brand consistency and excellence. • Work closely with the marketing team, copywriters, motion designers, product designers, and others to bring bold, impactful ideas to life, with broader marketing goals in mind. • Work extensively in Figma (and other design tools) to create and deliver top-tier designs, from initial concept through to production. • Leverage Generative AI tools to explore new creative possibilities and enhance design workflows. • Translate complex concepts into simple, impactful design, pushing the limits of visual storytelling and branding. • Develop compelling creative assets for B2B marketing campaigns, ensuring they not only look great but also convert. • Maintain and evolve Superside’s visual identity to resonate with our audience and stand out in the B2B space. • Iterate quickly based on data, feedback, and performance metrics to optimize. • Stay ahead of design trends and innovations, especially in GenAI, to ensure Superside remains at the cutting edge of creative execution. • Mentor and guide other designers, offering feedback and helping to grow the team’s creative capabilities.

• Develop and maintain brand guidelines for WPT, WPT Global, and all umbrella brands — ensuring all elements remain consistent, organized, and up to date. • Design templates, brand patterns, and visual assets for marketing, product, and event use (digital and print). • Create logos and sub-identities for side projects, new initiatives, and promotional campaigns. • Develop corporate and internal brand materials, including presentations, pitch decks, business cards, and other branded documents. • Support event branding for major WPT occasions such as the WPT World Championship, where each year has its own unique theme, color palette, and visual pattern, or WPT Voyages, which requires custom brand design for all event materials. • Adapt brand visuals for local markets and cultural contexts (LATAM, Asia, EU, and North America). • Work closely with marketing and design teams to integrate brand direction into all campaigns. • Keep the brand library and documentation updated and accessible to all teams.

• Concept, design, and deliver brand campaigns across multiple channels, partnering closely with marketing teams to translate strategy into compelling creative. • Develop event identities, promotional assets, and marketing materials that extend the Webflow brand. • Create scalable brand systems, guidelines, and templates that elevate and unify the brand. • Manage end-to-end production for creative deliverables, including preparing files for executive-level presentations, advertising and media partners, print vendors, and event production. • Design collateral such as branded imagery, event visuals, presentation materials, and apparel/merchandise. • Partner closely with cross-functional stakeholders—including product marketing, growth, and events—to ensure creative execution aligns with GTM strategy, brand objectives, and campaign goals. • Work with Creative Ops and external vendors to ensure smooth handoffs, accurate specs, and flawless delivery across channels (digital, social, print, and experiential). • Communicate effectively with production partners and internal teams to guarantee fidelity from concept to final output. • Participate in design reviews, critiques, and retrospectives, offering feedback that improves both the work and the process. • Build trusted relationships with cross-functional peers through clear communication, curiosity, and accountability. • Translate brand systems into digital experiences, applying web design best practices and, where relevant, building directly in Webflow. • Contribute motion design and animation to campaigns, launches, or brand moments that deepen storytelling and audience engagement. • Collaborate with engineers, product designers, or motion specialists to extend the brand consistently across web and interactive surfaces. • Experiment with emerging creative tools (AI, 3D, generative, or real-time platforms) to push how the brand shows up across mediums.