• Develop and maintain brand guidelines for WPT, WPT Global, and all umbrella brands — ensuring all elements remain consistent, organized, and up to date. • Design templates, brand patterns, and visual assets for marketing, product, and event use (digital and print). • Create logos and sub-identities for side projects, new initiatives, and promotional campaigns. • Develop corporate and internal brand materials, including presentations, pitch decks, business cards, and other branded documents. • Support event branding for major WPT occasions such as the WPT World Championship, where each year has its own unique theme, color palette, and visual pattern, or WPT Voyages, which requires custom brand design for all event materials. • Adapt brand visuals for local markets and cultural contexts (LATAM, Asia, EU, and North America). • Work closely with marketing and design teams to integrate brand direction into all campaigns. • Keep the brand library and documentation updated and accessible to all teams.

• Concept, design, and deliver brand campaigns across multiple channels, partnering closely with marketing teams to translate strategy into compelling creative. • Develop event identities, promotional assets, and marketing materials that extend the Webflow brand. • Create scalable brand systems, guidelines, and templates that elevate and unify the brand. • Manage end-to-end production for creative deliverables, including preparing files for executive-level presentations, advertising and media partners, print vendors, and event production. • Design collateral such as branded imagery, event visuals, presentation materials, and apparel/merchandise. • Partner closely with cross-functional stakeholders—including product marketing, growth, and events—to ensure creative execution aligns with GTM strategy, brand objectives, and campaign goals. • Work with Creative Ops and external vendors to ensure smooth handoffs, accurate specs, and flawless delivery across channels (digital, social, print, and experiential). • Communicate effectively with production partners and internal teams to guarantee fidelity from concept to final output. • Participate in design reviews, critiques, and retrospectives, offering feedback that improves both the work and the process. • Build trusted relationships with cross-functional peers through clear communication, curiosity, and accountability. • Translate brand systems into digital experiences, applying web design best practices and, where relevant, building directly in Webflow. • Contribute motion design and animation to campaigns, launches, or brand moments that deepen storytelling and audience engagement. • Collaborate with engineers, product designers, or motion specialists to extend the brand consistently across web and interactive surfaces. • Experiment with emerging creative tools (AI, 3D, generative, or real-time platforms) to push how the brand shows up across mediums.

• Lead the development of brand identities from concept through execution — including logos, typography, color systems, and full brand guidelines • Design and launch websites (Webflow/Figma) that translate brand strategy into digital experiences • Present and communicate work directly to clients, helping them make confident creative decisions • Balance multiple design explorations with high-level craft and detail • Partner with creative directors, strategists, and PMs to ensure design outcomes align with client goals • Drive visual consistency across brands, websites, and marketing design projects