• Lead all aspects of the retail sales function, including national and regional accounts, distributor relationships, and direct retail customers. • Develop and execute a comprehensive retail growth strategy, aligned with company goals and brand priorities. • Manage existing retail relationships with major retailers, ensuring consistent communication, high service levels, and alignment with promotional calendars. • Prospect and secure new retail partnerships across grocery, club, and specialty channels. • Oversee pricing, promotions, and contract negotiation in collaboration with leadership. • Work cross-functionally with operations, marketing, R&D, and logistics to ensure successful product launches and ongoing execution. • Lead, mentor, and develop retail sales staff; oversee the daily activities of the merchandiser and future team members. • Prepare and present sales reports, forecasts, and performance metrics to senior leadership. • Monitor and analyze market trends, seasonal trends, customer feedback, and consumer purchasing data to influence key business decisions, including SKU rationalization. • Represent the company at customer meetings, trade shows, and industry events.

• Developing and implementing sales/business development strategies and programs to increase market penetration and revenue • Manage business of $100 million in sales with 7 direct reports • Working with the Sales and Marketing teams to formulate and develop sales plans based on the company’s present/future business, budgets, new product introductions, and account-by-account specific data • Appraising and evaluating market conditions on an on-going basis and initiating appropriate actions to maintain business momentum and react to competition; assist/assure company positioning as a qualified vendor with all entities • Hiring/Training/Developing/Motivating/Retaining qualified sales staff resulting in higher performance and increased sales – holding team accountable to established sales goals/metrics • Overseeing/executing the proposal management process from opportunity identification to contract award • Establishing and growing business relationships with key customer decision makers • Identifying and developing strong relationships and appropriately utilizing advocates; compiling and reporting significant sales activity

• Build a book of business though a high level of sales activity and client engagement, calling on brands and agency partners • Deliver timely sales forecasts and active pipeline management • Exceed the annual sales plan and corresponding quarterly targets • Identify relevant buyer needs/asks to pinpoint focus areas and product gaps for new client development as needed • Represent Amplify and travel to/attend industry events as needed, in the interest of growing the prospect and client pool

• Partner with Tiger Data sellers on joint field motions with AWS. • Build relationships with AWS reps, PDMs, and ISMs across our target accounts. • Be the go-to person for “how do we work this deal with AWS?” • Drive mutual awareness and lead with value — so when an AWS rep hears “database pain,” they think of us. • Train our sellers on when and how to co-sell with AWS. • Build positioning docs, deal guides, and internal playbooks. • Run enablement sessions and keep the field current on AWS partner programs, incentives, and processes. • Manage our AWS pipeline in ACE: register opportunities, keep them moving, and drive accountability. • Identify AWS-led deals and build the “better together” story to accelerate them. • Build repeatable co-sell workflows between AWS and our field. • Be the in-house expert on ISV Accelerate, AWS Marketplace, and all the acronyms: WMP, MDF, POC credits. • Help sellers and customers leverage programs to de-risk and accelerate deals. • Track our usage and surface new opportunities for growth.