• Launch Partiful on campus during a high-intensity activation week • Identify and convert event hosts (students, student orgs, venues) to use Partiful • Build relationships with key campus organizations, greek life, and venue managers • Create and share engaging content on social media to drive awareness • Track your progress and hit performance milestones to earn bonuses • Provide feedback to help us improve the product and campus strategy • Collaborate with other on-campus growth managers to make Partiful the go to event platform for everyone

• Lead the B2B2C patient acquisition and retention strategy by designing a multichannel, integrated marketing program that drives new patient enrollments and achieves growth goals. • Monitor and analyze acquisition and retention metrics to support continuous improvement. • Create an A/B testing framework to inform tactical growth levers and validate strategic decisions. • Design and own the execution of acquisition strategy, including hands-on campaign build out in CRM, digital marketing, and dialer tools. • Oversee operations of our contact center and direct a team of supervisors for outbound enrollment and customer service teams. • Guide creative development and messaging of outreach materials and webpages to further optimize conversion. • Work with clinical and analytics teams to establish and iteratively refine audience segmentation to inform targeting and messaging decisions. • Work with our account management team to decrease friction in physician referrals and ensure a strong hand off into the sign-up experience. • Create clear processes, documentation, and operating rhythms to ensure scalable and repeatable growth engines for inbound and outbound enrollments. • Manage vendor relationships as needed, including evaluating AI-first vendors around eligibility and benefits checks, chatbot and drip marketing, self-scheduling interfaces, agentic AI tooling, and more. • Ensure all patient-facing marketing materials and acquisition strategies meet legal and regulatory standards. • Stay current on the newest approaches to patient acquisition to continuously adopt innovative and effective outreach and acquisition tools spanning digital, traditional, and AI-supported strategies.

• Develop and execute go-to-market (GTM) strategies to drive adoption of Pond’s AI models. • Design and build a Developer and Area Ambassador Program to attract developers and general users while increasing project visibility and engagement. • Optimize funnel metrics for developer and general user onboarding, ecosystem engagement, and retention. • Identify and implement growth loops using on-chain data insights and AI-powered automation. • Scale Pond’s developer ecosystem, fostering contributions and integrations. • Manage community growth, overseeing content, engagement, and incentive programs. • Lead educational initiatives, including workshops, hackathons, and grants to attract builders. • Drive strategic partnerships with L1/L2 chains, DeFi protocols, DAOs, and AI-focused projects. • Collaborate with marketing and research teams to position Pond as an AI leader in web3. • Define and track KPIs related to user growth, adoption, and ecosystem health. • Run A/B tests on user journeys, onboarding flows, and activation strategies. • Leverage on-chain analytics, growth hacking techniques, and AI automation to optimize engagement.

• Запуск, оптимізація та масштабування рекламних кампаній у Meta Ads • Робота з performance-метриками та продуктовими показниками (rebill rate, cancel rate, LTV) для покращення результатів продукту • Генерація та тестування гіпотез у закупівлі трафіку • Оцінка креативних гіпотез: аналіз звʼязку між візуальними форматами та перформансом • Аналіз конкурентів і ринку • Тісна взаємодія з креативною, продуктовою та аналітичною командами • Дослідження та запуск нових каналів трафіку (TikTok, Snapchat, Newsbreak)