• Serve as a client-facing performance lead • Translate performance data into clear insights and recommendations • Proactively surface risks and opportunities • Create and present performance reports to Brand stakeholders • Own acquisition strategy across Meta, TikTok, and Google Ads • Manage multi-channel paid media budgets for $5M+ e-commerce brands and lead gen businesses. • Lead a team of paid specialists across Meta, Tiktok, and Google Ads • Own LTV:CAC, MER, ROAS performance narratives • Collaborate on forecasting and budget planning • Own new customer / lead growth, delivering client expectations

• Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution. • Collaborate with team on media planning to support client and campaign strategy • Manage campaign budget pacing and execute bid adjustments as needed • Perform campaign QA on your own campaigns, ad sets and ads, plus those built by other team members • Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations • Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs • Maintain understanding of the newest paid social product offerings across platforms, stay up-to-date on the latest paid social trends and provides critical perspective on what updates truly mean for clients • Recommend changes to existing products, policies, and processes that improve overall performance

• Develop, own, and communicate paid marketing strategy. You’ll own the pipeline goal from paid channels. You’ll be expected to define, track and report out on key performance indicators and provide insights and recommendations to leadership. You know how to build a plan to hit your number, and if something’s off you know when and how to pivot. • Manage and optimize campaigns. You’ll write and refine ad copy, collaborate on creative assets, set bidding strategies and allocate budget to drive volume and gain efficiency in paid search, paid social and Google display network. You’ll regularly refine audience targeting to ensure we’re always reaching the right people with the right message. • Experiment with new channels. You’ll identify opportunities for new channel investments (paid social, affiliate, direct mail, ABM), drive alignment with leadership, launch campaigns and create the game plan for evaluating their performance. • Collaborate to drive impact. Partner with other marketers so that all assets have strong messaging, compelling creative and relevant distribution. You’ll also enhance landing pages and email sequences for campaigns led by other teammates. • Elevate technical execution: Your expertise will help us improve marketing operations, website performance and cross-functional handoffs. You’re excited to figure out how AI can help automate processes and improve velocity.

• Lead hands-on ad creation and A/B testing: Develop variations of ad copy, static visuals, motion graphics, short-form videos, and carousel assets; conduct A/B tests on headlines, images, CTAs, formats, and hooks to enhance engagement and ROAS across platforms. • Conceptualize and execute full-funnel campaigns on Meta, Google Ads, YouTube, TikTok, and more, iterating creatives based on real-time performance data. • Partner with design and video teams to produce polished assets using Figma, Adobe Creative Suite, or Canva, ensuring alignment with brand guidelines. • Optimize advertising budgets by scaling high-performing creative variants and maintaining fresh ad libraries with updated copy, visuals, and videos. • Monitor key metrics such as CTR, conversion rates, and creative fatigue; apply insights to iterate ad assets and A/B testing strategies. • Stay ahead of trends in short-form video, UGC-style ads, and platform algorithms to fuel innovative creative experiments.