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LLM, Answer Engine Optimisation Manager
Location
South Africa
Posted
136 days ago
Salary
0
Seniority
Senior
Job Description
LLM, Answer Engine Optimisation Manager
InLogic
• Lead the strategy to improve brand and product visibility across major LLM-powered platforms and AI answer engines in the UK and US markets. • Identify high-value prompts, topics, and user intents where presence in AI-generated answers matters most. • Develop frameworks for optimising content to be discoverable, citable, and retrievable by LLMs. • Apply structured content, schema, entity optimisation, and knowledge graph principles to improve answer engine visibility. • Work closely with content, product, and marketing teams to ensure information is accurate, structured, and AI-friendly. • Leverage strong knowledge of traditional SEO (technical, on-page, and authority signals) to support broader discoverability. • Align LLM optimisation efforts with existing organic search strategies. • Lead and manage relationships with external SEO/AEO/AI optimisation agencies and consultants. • Set clear objectives, KPIs, and deliverables for partners and ensure high-quality execution. • Act as the internal subject matter expert, translating complex technical concepts into clear, actionable insights for non-technical stakeholders. • Define success metrics for LLM and answer engine visibility. • Set realistic, data-backed targets and roadmaps. • Track performance, test approaches, and iterate based on insights and emerging platform changes.
Job Requirements
- Strong understanding of LLMs, answer engines, and how AI systems retrieve and generate responses.
- Solid grounding in traditional SEO theory and best practices.
- Experience developing and executing optimisation strategies in emerging or fast-changing digital channels.
- Proven experience working with and leading external agencies or specialist partners.
- Excellent communication skills, able to explain complex AI and search concepts to non-experts.
- Highly proactive self-starter who can set data-backed goals and deliver measurable results.
- Analytical mindset with a strong focus on performance and experimentation.
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