• Lead the strategy to improve brand and product visibility across major LLM-powered platforms and AI answer engines in the UK and US markets. • Identify high-value prompts, topics, and user intents where presence in AI-generated answers matters most. • Develop frameworks for optimising content to be discoverable, citable, and retrievable by LLMs. • Apply structured content, schema, entity optimisation, and knowledge graph principles to improve answer engine visibility. • Work closely with content, product, and marketing teams to ensure information is accurate, structured, and AI-friendly. • Leverage strong knowledge of traditional SEO (technical, on-page, and authority signals) to support broader discoverability. • Align LLM optimisation efforts with existing organic search strategies. • Lead and manage relationships with external SEO/AEO/AI optimisation agencies and consultants. • Set clear objectives, KPIs, and deliverables for partners and ensure high-quality execution. • Act as the internal subject matter expert, translating complex technical concepts into clear, actionable insights for non-technical stakeholders. • Define success metrics for LLM and answer engine visibility. • Set realistic, data-backed targets and roadmaps. • Track performance, test approaches, and iterate based on insights and emerging platform changes.

• Own and manage full-cycle recruiting for staff and consultant roles across the firm, often supporting multiple concurrent searches. • Build and maintain a pipeline of warm, engaged candidates aligned with BME’s mission, values, and evolving needs. • Partner closely with hiring managers to clarify role scope, success profiles, and timelines. • Draft and post job descriptions; manage sourcing strategies and outreach. • Conduct initial candidate screens and maintain ongoing candidate conversations. • Coordinate all interview logistics, including scheduling, communications, and feedback collection. • Ensure a high-quality, inclusive, and responsive candidate experience from first contact through offer. • Track and monitor recruiting metrics (e.g., time to hire, pipeline health) and refine processes as the firm grows. • Coordinate onboarding processes and materials to ensure new hires feel welcomed, informed, and set up for success. • Partner with leadership and managers to strengthen early employee experience and integration into teams and projects. • Gather feedback from new hires and hiring managers to continuously improve recruiting and onboarding practices. • Lead the refinement and ongoing support of BME’s performance management approach, with a focus on clarity, growth, and equity. • Support goal-setting, feedback, and review cycles (90-day, mid-year, and annual). • Develop tools, templates, and guidance to help managers deliver meaningful, consistent feedback. • Use insights from performance and engagement trends to inform talent development priorities. • Partner with the leadership to strengthen internal culture, connection, and engagement across a distributed team. • Support employee engagement surveys, feedback mechanisms, and follow-up actions. • Help design and support internal initiatives that reinforce BME’s values, collaboration, and sense of belonging. • Serve as an approachable and trusted partner for talent- and culture-related conversations. • Partner with leadership on talent strategy, workforce planning, and hiring prioritization. • Help the organization think proactively about internal talent growth, role evolution, and future hiring needs. • Continuously assess and improve talent systems to support a growing, mission-driven organization.

• Lead the planning, execution, and delivery of major product and/or solutions focused-projects, ensuring timelines, budgets, client expectations, and strategic objectives are met • Collaborate with cross-functional teams to drive alignment and ensure successful project outcomes • Collaborate with internal teams to design, customize, and configure solutions that address unique client needs while adhering to company standards and aligning with product strategy • Analyze client needs and business requirements to define efficient, scalable processes • Translate product and GTM strategies into actionable operational plans, ensuring seamless execution scalability • Act as the primary point of contact for strategic clients identified as eligible for customizations, fostering strong partnerships during implementation and throughout the lifecycle of their solutions • Continuously evaluate solutions and processes, gathering feedback from clients and internal teams to drive enhancements that improve delivery, scalability, and client satisfaction

• Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app - from onboarding through win-back. • Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize at scale. • Build and operate in Customer.io (or similar): journeys, data requirements, QA, frequency caps, and governance. • Run an experimentation program (A/B, multivariate, holdouts) to improve conversion, retention, LTV, and campaign ROI. • Measure and report performance: cohort retention, funnel conversion, attribution; maintain clear dashboards and insights. • Collaborate with Product, Data, Growth to align messaging, data quality, and regulatory needs. • Write and edit channel-ready copy and provide clear briefs to content/design; maintain tone of voice and brand standards. • Maintain operational excellence: naming conventions, event/attribute hygiene, deliverability, and preference management.