• Build and customize Shopify Plus 2.0 themes from scratch • Translate Figma designs into pixel-perfect, high-performing storefronts • Confidently communicate technical solutions to clients and project managers in clear English • Manage code using GitHub and work comfortably in an agency environment • Work US time zones with fast and consistent communication via Slack, Gmail, and ClickUp • Code Shopify Plus 2.0 liquid themes from scratch and using the Dawn base theme • Translate Figma designs into pixel-perfect Shopify Plus templates (copy and creative provided by designers) • Build landing pages from templates and Figma files • Optimize site speed for Shopify Plus themes • Configure GA4, Ads tracking codes, and GTM in Shopify and Shopify Checkout • Configure Shopify Plus admin settings, discounts, advanced sales, shipping rules, scripts, and functions • Customize the Shopify Plus checkout using Functions • Build custom Shopify Plus collection filters using Tags, MetaFields, and MetaObjects • Implement and configure advanced Shopify Plus apps (ReBuy, YotPo, SYWM, etc.) • Build page templates optimized for SEO including correct h1, h2, h3 structure, canonical and noindex tags • Implement SEO and site speed improvements based on Google Core Web Vitals reports • Implement ADA fixes and build ADA-compliant templates (direction provided by PM team) • Stay up to date on new Shopify Plus features such as Checkout Extensibility, Functions, and Markets

• Lead end‑to‑end ecommerce project delivery using both Waterfall and Agile/Scrum methodologies. • Serve as Scrum Master for a team of three developers, running daily standups, sprint planning, retrospectives, and backlog refinement. • Manage multiple Scrum and Kanban boards to maintain visibility, prioritization, and predictable delivery. • Solicit, document, and validate business requirements from stakeholders across ecommerce, IT, manufacturing, operations, and customer service. • Perform business analysis to translate requirements into user stories, acceptance criteria, and technical specifications. • Coordinate with third‑party vendors to ensure alignment on scope, timelines, and deliverables. • Collaborate with internal IT departments including SAP, infrastructure, security, integrations, and data teams. • Conduct ecommerce QA testing including functional testing, data validation, SAP integration checks, and workflow verification. • Develop and maintain project plans, timelines, budgets, and resource allocations. • Run reports and analyze project and platform data to support decision‑making and continuous improvement. • Manage risks, issues, and cross‑team dependencies with proactive communication and structured follow‑up. • Ensure high‑quality delivery through testing coordination, acceptance criteria validation, and post‑launch monitoring. • Support SAP‑related ecommerce integrations, including pricing, inventory, product data, and order workflows. • Drive continuous improvement in project processes, documentation, and team operations.

• Paid Acquisition: Google, Meta, TikTok, Pinterest, influencer collabs with riders/trainers • Shopify Platform: Merchandising, UX, CRO, A/B testing • SEO Strategy: Educational content that converts • Amazon Execution: Marketplace growth, agency management • Analytics: CAC, LTV, cohorts, attribution • AI Systems: Build automations that scale your output 10x

• Own the complete customer acquisition engine -- full-stack growth • Manage six-figure ad budgets across multiple channels • Build and execute A/B testing roadmaps for Shopify site • Optimize conversion rates and reduce customer acquisition costs • Build and deploy AI-powered automations for marketing operations • Conduct data analysis and present insights to leadership • Collaborate with Creative, Retention, and Sales teams • Manage external agencies (paid search, paid social, Amazon) • Apply equestrian knowledge to messaging, creative, and product strategy