• Provide proactive support and coordination for the operational functions of the BELAY marketing department • Professionally represent the company in all virtual and in-person interactions • Record action items from Marketing project meetings and assign action items in Asana • Utilize Asana to create and track tasks, owners, and due dates associated with several projects • Complete reporting and document updates for the Marketing department • Oversee SWAG and partnership supply inventory • Provide hands-on support for tasks as assigned to help push a project to completion • Manage Marketing internal request submissions to ensure high-quality assets are delivered by desired deadlines • Support the partnership team in the execution of all marketing deliverables

• Own configuration, maintenance, and optimisation of marketing systems across Salesforce, Unify, Freckle, and adjacent tools • Build, stitch, and maintain automations (e.g. lead flows, routing, intent-triggered outbound, campaign enablement) • Ensure data integrity and tightness across the top-of-funnel as new channels, programs, and tweaks are introduced • Partner with Marketing and GTM Ops to translate strategy, playbooks, and frameworks into executable systems • Switch programs on/off, iterate flows, and clean up legacy or broken logic with a systems-first mindset • Document systems, use cases, and operating procedures to create repeatability and leverage

• Set and own the enterprise marketing operations strategy aligned to business goals and modernization priorities • Advise senior marketing leaders on delivery models, operational readiness, and portfolio health • Prioritize and manage a marketing project portfolio based on impact, capacity, and ROI • Establish standards for campaign intake, governance, SLAs, workflows, and operational dashboards • Lead the Martech and agency ecosystem, including platform strategy, integration, vendor performance, and contracts • Drive adoption and optimization of work management and project management platforms • Build and scale consistent project management and workflow practices across global marketing teams • Partner with Marketing, Product, IT, and Sales to streamline workflows and reduce operational friction • Oversee budgeting, forecasting, and resource planning to maximize efficiency and value • Define KPIs and reporting to track delivery performance, risks, and continuous improvement

• Own and optimize HubSpot and connected marketing systems, ensuring high data quality, completeness, and scalable data governance practices • Identify, recommend, and implement Marketing Operations process improvements to increase efficiency, improve data flow, and enhance reporting clarity • Design, manage, and optimize lead scoring, routing, and lifecycle workflows to support a strong MQL-to-Sales handoff and alignment with Sales teams • Build and optimize nurture programs using segmentation and behavioral insights to drive engagement, conversion, and pipeline growth • Develop and maintain dashboards and reporting that provide visibility into campaign performance, funnel health, and customer behavior trends • Monitor and analyze monthly operational KPIs, identifying trends and providing actionable insights to inform optimization decisions • Create and manage targeted lists and persona-based segmentation to enable personalized campaigns and support ABM initiatives across the business