• Own and optimize HubSpot and connected marketing systems, ensuring high data quality, completeness, and scalable data governance practices • Identify, recommend, and implement Marketing Operations process improvements to increase efficiency, improve data flow, and enhance reporting clarity • Design, manage, and optimize lead scoring, routing, and lifecycle workflows to support a strong MQL-to-Sales handoff and alignment with Sales teams • Build and optimize nurture programs using segmentation and behavioral insights to drive engagement, conversion, and pipeline growth • Develop and maintain dashboards and reporting that provide visibility into campaign performance, funnel health, and customer behavior trends • Monitor and analyze monthly operational KPIs, identifying trends and providing actionable insights to inform optimization decisions • Create and manage targeted lists and persona-based segmentation to enable personalized campaigns and support ABM initiatives across the business

• Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc). • Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data. • Set up and launch email, social, paid, and organic marketing campaigns for clients. • Provide timely updates on campaign progress during internal and client-facing calls. • Coordinate campaigns and gather client feedback via Slack and email. • Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance. • Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads. • Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach. • Other digital marketing tasks, as assigned.

• Own marketing operations execution across campaigns, systems, and reporting. • Proactively identify gaps, broken processes, or delays and jump in to suggest solutions and fix them. • Ensure campaigns move from idea → build → launch → measurement on time. • Act as the operational glue between Marketing, Product, Technology, and external partners. • Serve as the HubSpot super user and administrator with full ownership of setup, hygiene, workflows, permissions, and governance. • Build and maintain workflows, automations, lists, lifecycle stages, and lead routing. • Own our martech stack, including HubSpot, Salesforce, Google Tag Manager, and Google Analytics. • Implement, test, and troubleshoot integrations and tracking. • Support campaign execution by building segments, workflows, landing pages, and tracking. • Manage outside agencies and vendors with clear timelines, priorities, and accountability.

• Own end-to-end funnel operations, including lead management, scoring, routing, handoffs, and pipeline reporting • Define, track, and validate core go-to-market metrics across Marketing and Sales • Build and maintain scalable processes, dashboards, and weekly operating cadences • Diagnose funnel performance, data gaps, and operational friction, and implement clear improvements • Ensure data accuracy, freshness, documentation, and operational hygiene as the business scales • Partner closely with Marketing, Sales, RevOps, and Leadership to drive alignment and execution • Translate complex data and systems into clear insights, recommendations, and action plans