• Own configuration, maintenance, and optimisation of marketing systems across Salesforce, Unify, Freckle, and adjacent tools • Build, stitch, and maintain automations (e.g. lead flows, routing, intent-triggered outbound, campaign enablement) • Ensure data integrity and tightness across the top-of-funnel as new channels, programs, and tweaks are introduced • Partner with Marketing and GTM Ops to translate strategy, playbooks, and frameworks into executable systems • Switch programs on/off, iterate flows, and clean up legacy or broken logic with a systems-first mindset • Document systems, use cases, and operating procedures to create repeatability and leverage

• Set and own the enterprise marketing operations strategy aligned to business goals and modernization priorities • Advise senior marketing leaders on delivery models, operational readiness, and portfolio health • Prioritize and manage a marketing project portfolio based on impact, capacity, and ROI • Establish standards for campaign intake, governance, SLAs, workflows, and operational dashboards • Lead the Martech and agency ecosystem, including platform strategy, integration, vendor performance, and contracts • Drive adoption and optimization of work management and project management platforms • Build and scale consistent project management and workflow practices across global marketing teams • Partner with Marketing, Product, IT, and Sales to streamline workflows and reduce operational friction • Oversee budgeting, forecasting, and resource planning to maximize efficiency and value • Define KPIs and reporting to track delivery performance, risks, and continuous improvement

• Own and optimize HubSpot and connected marketing systems, ensuring high data quality, completeness, and scalable data governance practices • Identify, recommend, and implement Marketing Operations process improvements to increase efficiency, improve data flow, and enhance reporting clarity • Design, manage, and optimize lead scoring, routing, and lifecycle workflows to support a strong MQL-to-Sales handoff and alignment with Sales teams • Build and optimize nurture programs using segmentation and behavioral insights to drive engagement, conversion, and pipeline growth • Develop and maintain dashboards and reporting that provide visibility into campaign performance, funnel health, and customer behavior trends • Monitor and analyze monthly operational KPIs, identifying trends and providing actionable insights to inform optimization decisions • Create and manage targeted lists and persona-based segmentation to enable personalized campaigns and support ABM initiatives across the business

• Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc). • Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data. • Set up and launch email, social, paid, and organic marketing campaigns for clients. • Provide timely updates on campaign progress during internal and client-facing calls. • Coordinate campaigns and gather client feedback via Slack and email. • Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance. • Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads. • Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach. • Other digital marketing tasks, as assigned.