• Prioritize surgical coverage across all breast procedure types and maximize case volume per surgeon. • Drive daily utilization of all Perimeter equipment within the installed base. • Grow procedural volume to drive recurring consumable revenue. • Assist in onboarding new surgeons within accounts already under contract and hand off to the CAS for ongoing clinical support, education and training. • Build relationships with hospital staff at existing accounts and scout regional leads for territory expansion. • Drive capital upgrade conversations within the installed base, partnering with the MDM to advance opportunities through the sales cycle. • Develop and execute account-level business plans to meet and exceed procedural revenue targets. • Lead new product launches within assigned accounts, coordinating with internal teams to ensure successful adoption and ramp. • Engage hospital administration and procurement stakeholders to support contract negotiations, pricing discussions, and account-level agreements that protect and grow procedural revenue. • Conduct quarterly business reviews with key account stakeholders to assess performance, address gaps, and align on growth plans. • Lead clinical differentiation in the OR by positioning Perimeter OCT as the standard of care through direct case support and outcomes-focused conversations.

• Drive clinical customer adoption and utilization and thus sales growth, of our Informatics products • Providing technical guidance and subject matter expertise during the sales cycle • Consult with customers on informatics requirements • Provide proof-of-concept/proof-of-principle analysis to demonstrate product fit-for-purpose • Partner with third party providers to provide end-to-end solutions that drive Illumina overall value in research and clinical labs • Work closely with other sales team members • Develop, coordinate and conduct both basic and advanced informatics presentations and seminars for customers • Provide Voice of Customer input and feedback to development teams, various marketing teams and others as needed • Become the sub-regional subject matter expert for Clinical Informatics • Assists customers to remove informatics barriers • Develop and manage active sales pipeline

• Own and deliver the team’s ARR targets by leading and enabling a high-performing group of enterprise sales hunters. • Sales Coaching & Development: Coach sales representatives on their respective vertical specific pipeline strategy and execution, leveraging performance data and modern tools (like Gong/Fathom) to improve effectiveness and accountability. • Drive Enterprise Deals: Lead by example by participating in complex, multi-stakeholder enterprise deals, using consultative sales frameworks (e.g., MEDDIC) to ensure successful closure. • Data-Driven Performance Management: Utilize analytics and SF driven metrics to understand rep performance (e.g. Quota Attainment, Pipeline Coverage, Win Rate, Average Deal Duration, Median Deal Size, optimize pipeline management, and ensure accurate forecasting across the team. • Process Implementation: Translate business objectives into repeatable sales processes and structure, ensuring the team is equipped with the frameworks needed to succeed. • Scale the Organization: Recruit, hire, and onboard talent, defining the ideal elements and skills required for a successful salesperson to grow the team effectively. • Cross-Functional Leadership: Collaborate with key RapidSOS stakeholders (Product, Marketing, Finance, Contracts, Sales Engineering etc.) to align sales strategy with broader company goals.

• Educate customers about our site design services • Understanding their goals for the website and detailing how our team can help • Educate customers about our search engine optimization services • Maintaining industry awareness and knowledge of current SEO strategies • Demonstrate extraordinary interpersonal skills and the ability to thrive in a high-volume environment • Follow a hybrid approach of both inbound and outbound dials to connect with customers