• Define and execute a unified, enterprise-wide eCommerce strategy to accelerate revenue growth across all IXL Learning brands, marketplaces (including Amazon, Walmart, Target), and direct-to-consumer channels • Manage and optimize the Carson Dellosa direct-to-consumer website and storefront, focusing on merchandising, promotions, and product listings to maximize traffic and conversion • Spearhead the end-to-end management of the Amazon Vendor Central account, overseeing daily operations, catalog setup, A+ content, brand store, and performance monitoring • Drive growth across all 3P marketplaces (Amazon, Walmart, Target, etc.) by implementing data-driven merchandising, promotional calendars (seasonal events, deals, coupons), and listing optimization • Ensure compliance and optimal account health by proactively monitoring key metrics, responding promptly to Amazon communications, and managing case resolution for listing errors and policy issues • Lead listing optimization efforts across all channels, ensuring all products feature effective titles, keywords, high-quality imagery, and compelling content • Generate and analyze comprehensive weekly/monthly performance reports to track P&L, identify growth trends, inform forecasting, and provide insights for PPC optimization and strategic decision-making • Act as a key cross-functional partner to Marketing and Product teams to align on seasonal strategies, brand messaging, and the creation/launch of new bundles and eCommerce-specific assortments

• Develop and lead multi-SKU ad creative across the customer journey • Craft and test messaging angles, formats, and frameworks that drive conversions • Use customer reviews, performance data, and market trends to prioritize concepts • Regularly script the following: ○ VSLs (Video Sales Letters) ○ UGC and VO-led ads ○ Short-form scripts and hooks ○ Static ad copy/concepts ○ Motion briefs (GIFs, animations) • Ensure each concept is emotionally resonant, platform-native, and conversion-optimized • Participate in review rounds with our in-house producer/editor team • Provide clear, constructive feedback to elevate quality and align with brand tone • Join weekly syncs with our internal creative and growth team • Collaborate on creator casting and brief development (we use Insense) • Recommend and help iterate on workflow improvements and testing strategy

• Build and optimize Shopify product pages and landing pages focused on conversion • Execute funnel strategies and iterate based on feedback and performance • Use AI tools to generate images, page assets, and creative elements • Collaborate with developers to implement technical updates and enhancements • Rapidly test, refine, and improve page layouts, copy, and structure • Move fast while maintaining clean, conversion-focused design

• Build and customize Shopify themes using Liquid, HTML, CSS, and JavaScript • Develop responsive, performant, and conversion-optimized storefronts • Implement complex Liquid logic for dynamic content, product filtering, and personalization • Create and maintain theme sections, blocks, and settings schema for merchant flexibility • Optimize theme performance (load times, Core Web Vitals, mobile experience) • Design and build Shopify Custom Apps (both public and private/custom apps) • Develop apps using Shopify’s modern stack: Shopify CLI, Remix, Polaris, and App Bridge • Implement OAuth authentication flows and Shopify session management • Build admin interfaces using Polaris design system for consistent merchant UX • Create embedded apps that integrate seamlessly into the Shopify Admin • Leverage Shopify Plus exclusive features: Shopify Functions, Checkout Extensibility, B2B capabilities • Build custom Shopify Scripts for dynamic pricing, discounts, and shipping rules • Implement Checkout UI Extensions for customized checkout experiences • Configure and customize Shopify Flow automations • Work with Shopify Markets for international commerce • Utilize Launchpad for scheduled sales and product releases • Deep expertise with Shopify Admin API (REST and GraphQL) • Build customer-facing experiences with Storefront API • Implement Shopify Webhooks for real-time event handling • Integrate with third-party systems: ERPs, PIMs, CRMs, fulfillment providers, marketing platforms • Build and maintain Shopify Metafields and Metaobjects for extended data models • Work with Shopify Payments, payment gateways, and subscription billing • Build and deploy backend services (Node.js/TypeScript) to serverless environments • Work with AWS Lambda, Vercel, Netlify Functions, or Cloudflare Workers • Design event-driven architectures for webhook processing and async operations • Implement API endpoints that support Shopify apps and custom integrations • Manage databases that extend Shopify’s data model (PostgreSQL, MongoDB, DynamoDB) • Configure and maintain CI/CD pipelines (GitHub Actions, GitLab CI) • Work with Serverless Framework (serverless.com) or equivalent IaC tools • Manage deployment workflows for both Shopify themes and custom apps • Implement automated testing (unit, integration, e2e) in deployment pipelines • Handle environment management, secrets, and configuration across staging/production • Set up application monitoring using Sentry for error tracking • Configure Datadog dashboards and alerts for app health and performance • Monitor Shopify webhook delivery and retry failed events • Track API rate limits and optimize for Shopify’s API constraints • Investigate and resolve production issues rapidly • Implement logging strategies for debugging across distributed systems • Proactively identify and resolve technical debt in themes and apps • Keep dependencies updated and address security vulnerabilities • Monitor Shopify platform changes and adapt to new APIs/deprecations • Optimize storefront performance and conversion metrics • Document systems, integrations, and operational procedures • Support the team with technical guidance on Shopify capabilities and limitations