• Build and lead a high-performing team of approximately 20 direct reports and contractors, ensuring clear accountability and consistent delivery against deadlines • Establish and maintain an operating cadence (weekly scorecards, priorities, and structured issue resolution) across the remote team • Foster a positive, purpose-led culture that attracts and retains strong talent in a fully remote environment • Implement role scorecards, performance metrics, and coaching frameworks to drive excellence and support team growth • Lead data-driven experimentation and optimise the customer journey to increase revenue and improve retention • Manage and enhance the Shopify platform, subscription models, and recurring revenue streams • Drive end-to-end DTC operations, including fulfilment, inventory management, customer experience, and analytics integrity • Apply and interpret retention economics (LTV:CAC ratios, cohort analysis, repeat purchase drivers) • Balance growth initiatives with profitability through conversion rate optimisation and multi-channel attribution • Collaborate on market entry strategies while maintaining operational excellence across existing markets • Identify growth opportunities and address distribution challenges in new geographic regions • Support expansion into the UK and EU, including navigating regulatory requirements for pet and human supplement categories • Communicate clearly and consistently, adapting to the CEO’s communication style and time zone shifts • Serve as a trusted partner to the CEO, enabling focus on content creation, community engagement, and thought leadership • Demonstrate sound judgement in decision-making while building trust and earning autonomy over time • Ensure analytics integrity and promote data-driven decision-making across functions • Use AI systems and automation tools to improve operational efficiency without compromising customer care quality • Maintain a tech-forward approach to systems development and process improvement

• Own and operate the Shopify storefront end-to-end • Manage complex catalogs (multi-SKU, bundles, subscriptions via Recharge) • Oversee integrations across apps, analytics, fulfillment, and tax systems • Own core ecommerce KPIs: revenue, conversion rate, AOV, CAC, retention, and checkout completion • Drive measurable improvements through CRO, landing page optimization, and A/B testing • Partner with paid media teams in driving traffic to Shopify • Optimize storefront and landing pages to improve paid performance and reduce CAC • Collaborate on lifecycle marketing (abandoned cart, upsells, subscription retention, product launches) • Ensure ecommerce infrastructure supports promotional campaigns and scaling traffic • Oversee Amazon channel performance (required) • Support expansion into additional marketplaces • Ensure operational consistency and profitability across all ecommerce channels • Directly manage Shopify development resources and coordinate with design and marketing • Coach and develop team members while raising standards of execution • Build structure, accountability, and scalable processes • Grow and lead the ecommerce team as revenue scales • Lead the launch of our full non-Rx ecommerce experience (supplements & skincare) • Expand product offerings and build scalable systems for growth

Job Title: Liferay Lead/Architect Job Description: We is seeking a skilled and motivated Liferay Lead/Architect to join our development team. The Liferay Lead/Architect will be responsible for designing, developing, implementing, and maintaining solutions on the Liferay Digital Experience Platform (DXP). The ideal candidate will have a strong understanding of Liferay architecture, Java development, and web technologies. Responsibilities: - Develop and customize Liferay DXP solutions, including portlets, themes, layouts, and hooks. - Design and implement Java-based components and services for Liferay. - Develop front-end components using HTML, CSS, JavaScript, and related frameworks. - Integrate Liferay with other enterprise systems. - Develop and maintain Liferay workflows. - Optimize Liferay performance. - Troubleshoot and resolve Liferay-related issues. - Collaborate with business analysts, designers, and other developers to deliver high-quality solutions. - Follow coding standards and best practices. - Participate in code reviews. Qualifications: - Bachelor's degree in Computer Science or a related field. - 10+ years of experience in Liferay development. - Strong Java and J2EE development skills. - Experience with Liferay DXP architecture and development. - Proficiency in HTML, CSS, JavaScript. - Experience with front-end frameworks (e.g., React, Angular, Velocity) - Experience with relational databases (e.g., MySQL, Oracle, PostgreSQL). - Experience with version control systems (e.g., Git). - Excellent problem-solving and analytical skills. - Strong communication and collaboration skills.  Preferred Skills: - Experience with Liferay Faces.  - Experience with OSGi. - Experience with Liferay Workflow. - Experience with Liferay Search. - Experience with DevOps practices and tools. - Liferay certifications.

• Design and build high-converting sales funnels (advertorial, quiz, VSL, direct-to-checkout) • Implement and optimize CheckoutChamp checkouts, order bumps, and post-purchase upsells • Set up and maintain tracking & integrations (Meta Pixel, GA4, email & SMS platforms) • Continuously optimize funnels through A/B testing to improve CVR and AOV • Analyze funnel performance data and identify bottlenecks • Work closely with media buyers, creatives, and copywriters to improve overall funnel profitability • Ensure funnels are fast, clean, mobile-optimized, and conversion-focused