• Plan and execute growth optimization projects across multiple channels (paid, organic, partnerships, and product-led growth) • Support acquisition efforts including paid media, SEO, content distribution, and landing page optimization • Build and optimize automated lifecycle marketing campaigns (email, SMS, in-app) to drive activation and retention • Collaborate with product and engineering to test onboarding flows, conversion points, and user journeys • Use GTM tools to enrich data and support sales engagement • Analyze performance using dashboards and experiments (A/B tests, cohort analysis, funnel analysis) • Translate data and insights into clear recommendations and next steps • Contribute to overall growth strategy while owning execution of specific initiatives • Regular reporting on growth and funnel performance

• Build AI Automations: Design and deploy AI-driven workflows to automate lead qualification, content distribution, and personalized outreach. You should be the person asking, "How can we use LLMs to do this 10x faster?" • Own the Website: Treat our website as a product. You’ll own the performance, experiments, and conversion paths, ensuring roboflow.com is a high-converting machine. • GTM Engineering: Build the connective tissue between our tools. Whether it's connecting APIs, setting up webhooks, or building custom scrapers, you bridge the gap between marketing ideas and technical execution. • Lifecycle Marketing: Design the end-to-end user journey. You’ll use email flows, in-app triggers, and retention loops to turn a first-time user into a power user and advocate. • Analytics & Integration: You’ll ensure we have a clear view of our funnel from first touch to closed-won and find opportunities across all channels to increase leads, pipeline, and revenue. You have a track record of stitching together a Marketing stack and managing data pipelines. • Be a Generalist: On any given day, you might be building automations with Sales, working on a viral website for a product launch, or spinning up a new programmatic SEO strategy. You thrive on variety and aren’t afraid to dive into the unknown. • Ownership Mindset: end-to-end ownership of the infrastructure and the outcomes it produces

• Help run and improve driver acquisition across channels like job boards, social media, referrals, and local partnerships • Turn driver demand into clear weekly and monthly goals, and help build plans to consistently meet them • Test and improve messaging, incentives, and outreach to increase driver interest and follow-through • Track how drivers move through the onboarding process and identify where people get stuck or drop off • Work with Operations to remove unnecessary steps, clarify expectations, and speed up onboarding • Provide clear guidance and structure to the team handling driver outreach and follow-ups • Help build repeatable processes so driver growth is less reactive and more predictable • Monitor early driver success and retention and use those insights to improve future hiring efforts

About Dashlane Dashlane’s mission is to deliver the credential security every business and employee needs to thrive. Millions of consumers, and over 25,000 brands worldwide, such as Michelin, Air France, and Forrester, trust Dashlane for industry-leading innovations, patented zero-knowledge security, and an unmatched user experience. Founded in Paris, Dashlane has since established offices in New York and Lisbon, and has grown to more than 300 Dashlaners globally. We're looking for people who actively use AI tools to drive efficiency, creativity, and impact in their work. At Dashlane, we drive innovation and value learning, strive for excellence in everything we do, and thrive as one team. Learn more about life at Dashlane , including how we work , how we hire , and the benefits of being a Dashlaner . Dashlane is scaling our Growth Marketing Team and is looking for a strategic leader to join as our Vice President of Growth Marketing to help us scale our B2B / enterprise performance marketing engine. You’ll be both a strategic thinker and a hands-on manager optimizing our demand strategies spanning paid media, email, social, content and field events to drive pipeline growth. Reporting to the CMO, you will work hand in hand with Product Marketing, Sales, Success and Revenue Operations in the Dashlane to innovate, and optimize demand strategies that create a efficient customer journey at all points in the funnel . About the Role: As our Vice President of Growth Marketing, you will be a key member of our GTM organization as you build our B2B demand function, driving pipeline and performance through thoughtful, efficient, and modern demand strategies. You’ll take full ownership of our annual media spend budget, using a full-funnel, data-driven approach to generate qualified leads and measurable impact. Working cross-functionally with marketing, product, sales, finance, and external partners, you’ll manage and optimize paid channels - including search, display, LinkedIn, and more - while continuously testing new techniques, tools, and AI-forward strategies to stay ahead of the curve. You’ll bring a strong understanding of attribution, messaging, landing page optimization, and customer journey thinking, and be relied on for your ability to present what’s working (and what’s not) to leaders across the business. At Dashlane, you’ll be empowered to modernize our demand engine, operate with autonomy, and scale results in a fast-paced, high-growth environment! Location-Specific Information: This role is open to be Remote in the United States, with travel required to the New York Office once a month. At Dashlane you will: Own and optimize Dashlane’s annual B2B media budget across core paid channels (search, display, LinkedIn, programmatic, affiliates) to generate qualified leads and pipeline. Build and execute full-funnel demand generation strategies grounded in performance data, customer journey insights, and continuous testing. Analyze and report on campaign performance—traffic, CAC, conversion rates, and pipeline impact—translating results into actionable insights for the growth leadership team. Partner closely with channel specialists, agencies, and cross-functional teams to bring strategic demand generation plans to life through activation. Collaborate cross-functionally with Sales, Product, Finance, and external media agencies to ensure tight alignment and operational excellence. Develop and iterate on messaging, landing pages, and user flows with a strong emphasis on A/B testing, experimentation, and conversion optimization. Contribute to the evolution of our B2B growth tech stack (e.g., Marketo, Salesforce, ZoomInfo), including evaluating new tools and attribution solutions. Stay ahead of industry trends by piloting AI-driven marketing strategies and exploring emerging channels and techniques. Requirements: Salary Range: The base salary range for this position is $260,000.00-$290,000.00, plus a bonus and equity. Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other Dashlaners.  We expect the majority of the candidates who are offered roles at Dashlane to fall healthily throughout the range based on these factors. Diversity, Equity, Inclusion and Belonging at Dashlane: As a truly international company—founded in France and distributed across France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs. See more about this here. Your interview experience: To know what to expect once you’ve sent your application, read about how we interview and hire at Dashlane. Feel free to browse our blog to find more information about our product and how we work.