• Own U.S. pricing strategy across launch, in-line, and lifecycle products, including WAC, AMP, ASP, and GTN. • Chair and lead the Pricing Committee, establishing governance, decision rights, and escalation pathways. • Provide pricing scenarios, financial modeling, and executive recommendations to senior leadership. • Partner with Finance, Legal, Compliance, and Government Pricing to ensure compliant and consistent execution. • Provide strategic oversight for Immunology and Hematology payer strategies across Commercial, Medicare, and Medicaid. • Ensure alignment across pricing, contracting, payer marketing, value messaging, and pull-through execution. • Drive development of payer value propositions, launch materials, and lifecycle messaging. • Lead Market Access launch planning in partnership with Brand, Medical, Finance, Trade, and Patient Services. • Own Market Access budget planning, forecasting, and tracking. • Serve as a strategic partner and senior integrator for the VP of Market Access. • Build scalable capabilities aligned with Sobi’s growth and pipeline ambitions.

• Lead and manage complex, cross-functional Medical Affairs projects, including medical content development, MLR (Medical/Legal/Regulatory) review processes, MA operations, and MA consulting. • Serve as the primary Client/Project Manager for assigned client projects, ensuring timely delivery, quality standards, and strategic alignment with client objectives. • Oversee project teams composed of internal staff and external consultants, ensuring effective collaboration and resource utilization. • Contribute to the development and execution of Global Medical Affairs strategies, aligning with broader organizational goals and client needs. • Actively participate in the MA leadership team to shape solution offerings, drive innovation, and support business growth. • Support the design and implementation of scalable Medical Affairs models and frameworks across therapeutic areas and geographies. • Create/Drive Thought leadership in partnership with MA / MI leadership team across via position papers, webinars, conferences, social media, and other channels, collaborating with marketing and commercialization team to run marketing campaigns on new opportunities. • Drive continuous improvement in Medical Affairs operations, including process optimization, technology adoption, and performance metrics. • Champion the integration of digital tools and platforms to enhance medical content delivery, stakeholder engagement, and operational efficiency. • Collaborate with internal stakeholders to identify and implement innovative approaches to Medical Affairs service delivery. • Build, mentor, and manage high-performing Medical Affairs teams, fostering a culture of collaboration, accountability, and professional growth.

• Lead the development of integrated media strategies across digital, social, programmatic, and traditional channels. • Oversee media planning and buying processes, ensuring efficiency and effectiveness. • Build and maintain strong relationships with clients, acting as a trusted advisor on media strategy. • Manage vendor partnerships and negotiate contracts to secure optimal pricing and placements. • Monitor campaign performance and provide actionable insights for optimization. • Stay ahead of industry trends, emerging technologies, and platform innovations. • Mentor and develop a team of media planners and buyers, fostering a culture of positivity, collaboration and growth.

• accountable for leading and expanding Red Wing’s most strategic wholesale partnerships • responsible for long‑term growth planning, sell‑in/sell‑through performance, and cross‑functional alignment • drive strategy across wholesale channels to achieve brand presence and profitability goals • oversee and develop a team of Key Account Managers for strategy execution and revenue goals • provide insights on business needs to the Managing Director of North America Wholesale • direct and manage key account acquisition and business growth • collaborate with Product Creation and Marketing for product and marketing strategy • leverage insights and analytics for resource deployment and future strategy development • achieve financial objectives by forecasting requirements and preparing annual budget • manage existing account relationships and drive expansion and renewals • manage assigned staff and provide clarity of roles and responsibilities