• Develop and optimize global paid media programs across channels such as Meta, Google, TikTok, Programmatic, Affiliate, SEO, and emerging platforms. • Partner with regional teams to tailor creative, messaging, and targeting strategies to local markets and cultural nuances. • Own full-funnel paid media performance from impression → click → conversion. • Evaluate new channels, formats, and technologies that support efficient international expansion. • Lead experimentation on global funnel performance, uncover drop-off points, and design tests to improve conversion rates from paid media. • Collaborate to build and iterate on high-impact global conversion experiences. • Develop frameworks for assessing channel quality, LTV/CAC efficiency, and incremental impact by region and audience segment. • Input to forecasting, dashboards, and reporting systems to track global demand conversion KPIs and media ROI. • Partner with Analytics to refine MMM, attribution models and accurately evaluate campaign performance. • Lead paid media creative testing strategies—iterating messaging, concepts, and formats. • Translate funnel insights into briefs that elevate creative quality globally. • Maintain a strong pipeline of experiments across creative, targeting, and conversion experiences. • Partner with Growth/Lifecycle to align campaigns with downstream retention and monetization efforts. • Partner with Finance and Leadership on forecasting, budgeting, and scenario modeling.

• Own the planning, build, and optimization of new logo campaigns that drive new logo pipeline and revenue generation. • Implement and drive cross-functional adoption of account-based methodologies as a core foundation for all campaign activities. • Create full-funnel, multi-channel campaign plans that align messaging to buyer needs and buyer funnel stage, through any marketing channel. • Partner closely with sales teams to identify the right accounts to target, and enable coordinated execution of outreach efforts between teams. • Collaborate with Revenue Operations to architect and evolve scalable cross-functional processes that improve visibility, insight flow, and GTM decision-making. • Participate in interlocks with Sales and Rev Ops to ensure feedback loops are used to assess campaign performance, collect feedback, and continuously optimize. • Drive cross-functional collaboration across marketing teams including brand, product management, creative, content, project management, and marketing operations to ensure seamless execution of campaigns.

• Serve as a client-facing performance lead • Translate performance data into clear insights and recommendations • Proactively surface risks and opportunities • Create and present performance reports to Brand stakeholders • Own acquisition strategy across Meta, TikTok, and Google Ads • Manage multi-channel paid media budgets for $5M+ e-commerce brands and lead gen businesses. • Lead a team of paid specialists across Meta, Tiktok, and Google Ads • Own LTV:CAC, MER, ROAS performance narratives • Collaborate on forecasting and budget planning • Own new customer / lead growth, delivering client expectations

• Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution. • Collaborate with team on media planning to support client and campaign strategy • Manage campaign budget pacing and execute bid adjustments as needed • Perform campaign QA on your own campaigns, ad sets and ads, plus those built by other team members • Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations • Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs • Maintain understanding of the newest paid social product offerings across platforms, stay up-to-date on the latest paid social trends and provides critical perspective on what updates truly mean for clients • Recommend changes to existing products, policies, and processes that improve overall performance