• Partner daily with channel experts (Paid Social & Display, Search/SEO, Lifecycle, Affiliates) to unlock full-funnel growth. • Work shoulder-to-shoulder with Business, Product, Supply, Analytics, Brand, and Finance to translate strategy into measurable impact. • Lead regular stand-ups with channel leads to review performance and reprioritize growth levers. • Deep-dive growth marketing trends; using insights to influence business, product, supply and other xfn partners. • Craft data-backed recommendations for budget shifts or incremental investment based on ROAS and payback.

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: Airbnb’s Global Marketing organization exists to help anyone belong anywhere—now including unforgettable Hotel stays and extraordinary Luxe experiences. As a key member of the fast-growing Hotels & Luxe Integrated Growth Marketing pod, you will: - Partner daily with channel experts (Paid Social & Display, Search/SEO, Lifecycle, Affiliates) to unlock full-funnel growth. - Work shoulder-to-shoulder with Business, Product, Supply, Analytics, Brand, and Finance to translate strategy into measurable impact. - Thrive in a culture that prizes creativity, data-driven decisions, and a “Host-like” approach to teamwork—always helpful, always inclusive. The Difference You Will Make: Reporting to the Director of Integrated Growth Marketing, you will architect and execute growth programs that accelerate bookings and revenue for Airbnb’s Hotels & Luxe categories. You will: - Design, launch, and scale campaigns that drive bookings growth, contribution margin, and efficient ROAS. - Build a test-and-learn roadmap for new product incubations (e.g., Hotels) and align priorities with business OKRs. - Integrate performance tactics with brand moments to create a seamless, end-to-end guest experience. - Translate insights into clear project plans, rallying channel owners and cross-functional partners to deliver measurable impact. A Typical Day: - Lead regular stand-ups with channel leads to review performance and reprioritize growth levers. - Deep-dive growth marketing trends; using insights to influence business, product, supply and other xfn partners. - Craft data-backed recommendations for budget shifts or incremental investment based on ROAS and payback. - Scope and socialize new growth opportunities that connect brand storytelling with performance channels. - Brainstorm with paid and owned-channel teams on how to surface Luxe and Hotel inventory to high-value audiences across all marketing surfaces. - Evangelize results and next steps to senior leadership - highlighting where to scale and where to pause. Your Expertise: - 9 + years in growth or performance marketing for consumer products; marketplace or travel experience preferred. - Proven ownership of multiple levers (Paid Social, Display, SEO, CRM/Lifecycle, Affiliates) with a record of beating aggressive ROAS / LTV goals. - Fluency in experimentation design, incrementality measurement, and channel attribution. - Strategic storyteller who influences cross-functional leaders without direct authority. - Demonstrated success weaving brand narratives into performance campaigns for premium or luxury audiences. - Thrives in ambiguity. Juggles many moving parts, prioritizes high-impact work, and flexes between strategy and hands-on execution. - Remote-friendly (PST working hours) with quarterly travel for off-sites and market visits. - Naturally collaborative; excels at stakeholder management and driving alignment through data-led recommendations. Your Location: This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application. How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. Pay Range $160,000—$200,000 USD

• Develop a global growth strategy that aligns with our GTM approach of PLG/PLS (digital-first, humans in the loop) • Lead the planning, execution, and optimization of initiatives aimed at increasing customer acquisition, activation, and retention • Partner cross-functionally to connect the dots and remove roadblocks across the entire GTM motion and keep partners in Product, Customer Success and Sales aligned and accountable • Direct ownership of planning, execution and outcomes for Growth campaigns, including lifecycle emails, 1:1 nurture sequences, in-app notifications and nudges • Run, measure and optimize campaigns to improve conversion, activation and upsell performance • Collaborate with Product Marketing and Product to fine-tune messaging, targeting, and delivery • Design, operationalize and maintain an end-to-end customer journey for Advertising, including upgrades to subscription products • Outline the desired customer and business outcomes at each step of the journey, define success success metrics and PQL signals, prioritizing in-app self-serve, then digital touch-points (including testing new AI tools), and strategically adding human intervention when required • Partner with RevOps to implement comprehensive tracking and measurement frameworks across the entire journey to understand performance, ensuring data is accurate and insights actionable for continuous improvement • Measure full funnel performance and adjust execution to ensure the achievement of our company goals • Use data and learnings to inform strategic adjustments • Utilize analytics (including product, marketing and sales) to prioritize growth initiatives and measure campaign effectiveness • Work closely with the VP/GM to ensure alignment between Growth efforts and overall business objectives • Provide regular updates on progress, reporting on metrics, insights, and recommendations for strategic pivots • Effectively communicate with leaders across Revenue and other departments for journey instrumentation and full GTM alignment

Tellos Tellos is rebuilding how autism care is delivered. We help BCBAs run independent, high-quality practices — without getting buried in operations. Families get care faster. Providers earn more and burn out less. We are growing fast. Demand is real. Your job is simple to describe and hard to execute: Drive a consistent flow of qualified families into Tellos. Turn demand into scheduled therapy. Build acquisition systems that scale without breaking. You will own how families find Tellos, trust Tellos, and start care. This role will start as a 30–60 day contract / trial with a clear path to full-time based on performance and impact. ⸻ What You’ll Own End-to-end client acquisition In your first 30–60 days, your focus will be to identify and validate 1–2 repeatable acquisition channels (e.g., high-intent search, local SEO, referral loops) and demonstrate early signal. You own the full funnel: Awareness → intent → intake → scheduled assessment. Where families drop off, hesitate, or disappear — you identify and fix. You will design and run acquisition loops across: • Local SEO (city/state pages) • Paid acquisition (Google, Meta, etc.) • Referral channels (schools, providers, communities) • Conversion surfaces (landing pages, forms, messaging) If families aren’t converting, you don’t assume — you test, iterate, and fix. ⸻ Build acquisition systems, not campaigns This is a hands-on builder role. You will personally launch, test, and iterate — not manage agencies or delegate execution. You will: • Identify highest intent channels • Build repeatable acquisition loops • Reduce cost per qualified intake • Improve conversion from inquiry → therapy start Your goal is not activity. Your goal is predictable, scalable demand. ⸻ Own the growth scorecard You will define and drive the metrics that matter: • Cost per qualified lead • Lead → intake conversion • Intake → therapy start conversion • Time from inquiry to first session • Channel-level ROI You won’t just report numbers. You will explain what’s working, what’s not, and what we do next. ⸻ Operate at the intersection of growth and operations Growth doesn’t stop at the click. You will work closely with ops to ensure: • Leads are high quality • Intake flow is frictionless • Messaging matches reality • Demand doesn’t outpace supply in a way that breaks experience If marketing creates chaos downstream, it’s not working. You own outcomes, not just inputs. ⸻ Move fast, test constantly You will: • Launch fast, iterate faster • Run experiments weekly • Kill what doesn’t work • Double down on what does This is a high-feedback, high-accountability role. ⸻ What success looks like Within 3–6 months: • Consistent, qualified inbound from multiple channels • Lower cost per acquisition • Higher conversion from inquiry → therapy start • Clear visibility into what drives growth • A repeatable acquisition engine we can scale across markets ⸻ Who this role is for You may be a strong fit if you: • Have hands-on experience driving growth in consumer digital healthcare (required) • Are a builder and operator, not a manager • Have run and owned acquisition channels end-to-end • Think in funnels, not campaigns • Move fast and learn through execution • Care about outcomes, not activity Experience in marketplaces or local services is a strong plus. ⸻ Why Tellos Tellos is mission-driven, self-funded, profitable, and operator-led. You will work directly with the CEO and leadership team to build the growth engine of the company. This is not a “manage vendors” role. This is a build the machine from zero to scale role. If you want to design how families access care at scale, this is that opportunity. We believe in hiring people, not resumes. If you’re excited by Tellos’s mission but unsure if you meet every requirement, we still encourage you to apply — we’d love to learn what you’d bring to the team. We believe in hiring people, not resumes. If you’re excited by Tellos’s mission but unsure if you meet every requirement, we still encourage you to apply, we’d love to learn what you’d bring to the team.