• Own PLG as a revenue engine: Take end-to-end ownership of the self-serve / PLG funnel: acquisition → signup → onboarding → activation → paywall → expansion → retention for micro customers. • Maximize revenue from the self-served micro segment and tie your roadmap directly to revenue, expansion and retention outcomes. • Design the post-signup journey: Map and continuously refine the post-signup journey: from account creation to first successful call and ongoing usage. • Set “when to human” rules: Define and iterate on “when to human” rules – when a user should stay fully self-serve vs. when to route to Sales, CSM or CS team. • Run fast experiments with a dedicated squad: Lead a PLG team of ~2–3 software engineers with a high-velocity, test-and-learn mindset. • Partner across GTM: Work closely with Marketing, Sales, CS, RevOps, and Data to make PLG a company-wide revenue engine, not a silo.

• Champion a deep understanding of customers and agent needs, and form them into a compelling servicing agenda. • Identify high-impact product opportunities which support Varo’s business strategy and elevate the servicing experience. • Drive the product strategy in our key customer and agent touchpoints (CRM, Disputes, Chat, Voice). • Lead the development and implementation of enhancements that empower our agents to efficiently and effectively resolve customer concerns, fostering a best-in-class support environment. • Create actionable user stories, acceptance criteria, and process workflows that turn your insights into customer impact. • Collaborate seamlessly with engineers, designers, data scientists, and 3rd party vendors from ideation to launch. • Craft hypotheses and experiments, extracting learning which inform the roadmap and strategy. • Make strategic decisions informed by data and effectively communicate these decisions to stakeholders and executives.

• Define and communicate a compelling vision for Payments Growth at dLocal, turning emerging payment trends into scalable products for global merchants. • Build and own the multi-year strategy for key payment methods (BNPL, Virtual Accounts, Physical Payments, and others), ensuring they become best-in-class solutions in emerging markets. • Identify new payment opportunities and lead the creation of innovative products that expand dLocal’s market leadership. • Lead, mentor, and develop a team of product managers focused on individual payment methods and growth areas. • Define clear goals, KPIs, and success metrics for each payment product, ensuring strong performance across availability, conversion, cost efficiency, and revenue. • Drive the entire product lifecycle—from ideation to launch, scaling, iteration, and continuous optimization. • Work closely with engineering, compliance, commercial, and operations to deliver reliable, scalable, and frictionless payment solutions. • Build strong partnerships with external stakeholders, including customers, banks, BNPL providers, processors, and alternative payment method partners.

• Shape product roadmaps and user stories, prioritizing features for seamless experiences and market validation. • Partner with engineering, design, and PMs in fast sprints to prototype, test, and deploy capabilities. • Record screencasts and product videos of new features to showcase functionality and drive adoption. • Own facets of product marketing, like messaging, demos, and materials that communicate product value clearly. • Collect user feedback, run market research, and analyze metrics to refine backlogs and boost retention. • Build onboarding guides, training resources, and playbooks for product usage, operations, and recruitment. • Shadow customer interactions, synthesize insights, and align with C-level on priorities and dashboards.