• Leverage your expertise to develop complex campaigns within The Trade Desk and other DSPs to achieve desired results • Manage budgets, and bid strategies to maximize performance • Provide internal and client-facing insights on digital campaign performance and reporting • Extensive Knowledge of campaign builds in The Trade Desk and other DSPs, using effective media buying strategies and overseeing the day-to-day execution and optimizations • Drive new ideas and execution to improve the performance of campaigns, including account structure, bidding strategy, ad format, and audience targeting • Ensure campaigns' KPIs are met and within budget requirements, tracking costs and ROI • Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities • Displays excellent communication and can prioritize tasks in a high-volume environment. • Ability to both pace and optimize on a daily basis • Helps team members with troubleshooting and communication • Other Duties as assigned

• Build and execute 1:few ABM programs for a defined list of strategic North America accounts. • Develop targeted campaigns that drive engagement, progression, and expansion across prioritized buying groups. • Identify account clusters, themes, and pain points to guide program design and messaging. • Activate coordinated, multi-channel plays across digital, email, events, content, and sales touchpoints. • Partner closely with sales to develop account plans, define shared objectives, and align on outreach strategies. • Conduct research on each prioritized account including industry trends, organizational priorities, buying committee profiles, competitive landscape. • Track account engagement, program performance, and pipeline impact using platforms such as Demandbase, HubSpot, and Salesforce.

• Translate company priorities into regional field plans, calendars, and plays aligned to pipeline goals and target accounts. • Lead strategy, presence, and outcomes for major industry conferences/trade shows; define themes, demos, staffing plans, and follow-up motions. • Build repeatable regional formats (exec briefings, workshops, meetups, partner events) that move opportunities forward. • Partner with sales to run ABM-style programs for priority accounts (1:few / 1:many) including workshops, roundtables, and custom experiences. • Create scalable partner marketing motions with hyperscalers, GSIs, ISVs, and channel partners; execute co-branded campaigns and events. • Adapt global messaging and content into region-specific programs (vertical focus, language/local nuance, regulatory considerations). • Operate mid-funnel and late-funnel plays (technical workshops, solution deep-dives, executive briefings) and ensure fast, disciplined follow-up. • Run a weekly operating rhythm with regional VPs/Directors, SDR, and alliances; provide clear “what/when/who/next steps.” • Own field performance dashboards: sourced/influenced pipeline, stage progression, velocity, cost per opportunity, and event ROI. • Work with Sales leadership, Partner/Alliances, Product/Vertical Marketing, Solutions Engineering, Comms/Brand, Marketing Ops, Customer Success.

Must be available and willing to travel for in-person collaboration and client meetings as needed Title: Senior Manager, Client Experience Direct Manager Title: VP, Client Partner The Role: Unlock Health is seeking a passionate and results-driven Senior Manager to join our integrated marketing client experience team.  This individual will help support existing clients with core deliverables focused on website development, SEO & SEM.  This team member will help manage client relationships, ensure strong strategic guidance, execute engagements flawlessly and help drive growth for their book of clients.  The ideal candidate will possess a strong digital and performance marketing background with a curiosity and passion for learning new services and offerings that will help grow accounts. What You’ll Do: - Manage client relationships by supporting the day-to-day activities of multiple accounts - Leads projects to completion while adhering to best practices and cross functional solutions - Utilizes experience and skills to engage in client interactions, strategic planning, account growth strategies and ensuring team’s adherence to best practices and performance standards - Collaborate with project management team to develop and drive timelines, ensuring internal teams hit all defined milestones - Develop fluency to represent Unlock capabilities and services, and how to apply them to client’s needs - Collaborate with internal teams to develop and execute marketing campaigns, digital strategies and other initiatives to support client objectives - Manage clients’ budget and work with senior team members to understand revenue goals and forecasting - Manage client health dashboard and identify potential issues or barriers that may be putting work or client relationships at risk - Oversees the growth and development of a junior account team member - Maintain a basic understanding of industry trends, competitive landscape and regulatory requirements that impact client business Ideal Qualifications - Bachelor’s degree in business, marketing, or related field - 5+ years’ experience in account management, client services or related field - Website (specifically WordPress) & SEO/SEM campaign management experience - Healthcare and/or Behavorial Health industry experience a plus - Strong client presentation & interpersonal team skills - Excellent communication, interpersonal, and problem-solving skills - Demonstrated ability to deliver results and exceed expectations Expectations: - Curiosity: Seeking out what makes our clients, and their organizations tick and be a student of healthcare industry dynamics and its implications for our clients - Strategy: Developing account strategies and organic growth plans for clients that the account team(s) will execute, going beyond the existing scope of work - Empathy: Understanding that hospitals and health systems are in a tight spot, and meeting our clients where they are today to build their confidence in tomorrow - Fluency: Having fluency in speaking to what clients/prospects are facing and the ways it impacts their business, as well as in speaking to the full complement of services and capabilities Unlock offers - Consistency: Assisting in delivering on our promises every day and ensuring clients never have to question whether they are getting our best with every interaction, deliverable, recommendation, etc. Perks and Benefits - Competitive Salary - Health, Dental and Vision benefit packages to fit all types of lifestyles - Life, Short- and Long-Term Disability Insurance paid 100% by the company - FSA / HSA Options - 401(K) with a generous company match program - Flexible Paid Time Off (aka- unlimited) - Paid Parental Leave - Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice) - Employee Referral Program Equality Opportunity Employer Statement Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. For internal coding use only: Integrated Marketing/Client Experience/CoGs About Us: Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.