• Develop, implement and assist with Sitebeat’s social media strategies. • Create content for various Sitebeat social media platforms • Stay up to date with the latest social media best practices and technologies. • Work with copywriters and Marketing to ensure content is informative and appealing. • Identify potential marketing partnerships and develop joint marketing plans based on market trends and competitors. • Assist the Marketing team to develop partner presentations and provide product training to partners. • Maintain positive and productive relationships with partners.

• Leverage your expertise to develop complex campaigns within The Trade Desk and other DSPs to achieve desired results • Manage budgets, and bid strategies to maximize performance • Provide internal and client-facing insights on digital campaign performance and reporting • Extensive Knowledge of campaign builds in The Trade Desk and other DSPs, using effective media buying strategies and overseeing the day-to-day execution and optimizations • Drive new ideas and execution to improve the performance of campaigns, including account structure, bidding strategy, ad format, and audience targeting • Ensure campaigns' KPIs are met and within budget requirements, tracking costs and ROI • Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities • Displays excellent communication and can prioritize tasks in a high-volume environment. • Ability to both pace and optimize on a daily basis • Helps team members with troubleshooting and communication • Other Duties as assigned

• Build and execute 1:few ABM programs for a defined list of strategic North America accounts. • Develop targeted campaigns that drive engagement, progression, and expansion across prioritized buying groups. • Identify account clusters, themes, and pain points to guide program design and messaging. • Activate coordinated, multi-channel plays across digital, email, events, content, and sales touchpoints. • Partner closely with sales to develop account plans, define shared objectives, and align on outreach strategies. • Conduct research on each prioritized account including industry trends, organizational priorities, buying committee profiles, competitive landscape. • Track account engagement, program performance, and pipeline impact using platforms such as Demandbase, HubSpot, and Salesforce.

• Translate company priorities into regional field plans, calendars, and plays aligned to pipeline goals and target accounts. • Lead strategy, presence, and outcomes for major industry conferences/trade shows; define themes, demos, staffing plans, and follow-up motions. • Build repeatable regional formats (exec briefings, workshops, meetups, partner events) that move opportunities forward. • Partner with sales to run ABM-style programs for priority accounts (1:few / 1:many) including workshops, roundtables, and custom experiences. • Create scalable partner marketing motions with hyperscalers, GSIs, ISVs, and channel partners; execute co-branded campaigns and events. • Adapt global messaging and content into region-specific programs (vertical focus, language/local nuance, regulatory considerations). • Operate mid-funnel and late-funnel plays (technical workshops, solution deep-dives, executive briefings) and ensure fast, disciplined follow-up. • Run a weekly operating rhythm with regional VPs/Directors, SDR, and alliances; provide clear “what/when/who/next steps.” • Own field performance dashboards: sourced/influenced pipeline, stage progression, velocity, cost per opportunity, and event ROI. • Work with Sales leadership, Partner/Alliances, Product/Vertical Marketing, Solutions Engineering, Comms/Brand, Marketing Ops, Customer Success.