• Serve as the final quality gatekeeper for all marketing campaigns, ensuring every offer, term, and disclosure is perfectly mapped in our highly regulated financial environment. • Own and execute the Direct Mail technology roadmap, partnering with Engineering and Data teams to design scalable workflows. • Identify opportunities to automate data processing and campaign building, reducing manual steps and accelerating our time-to-launch. • Lead the production lifecycle, managing print vendor relationships, postal logistics (USPS), and inventory to optimize pricing. • Directly manage and develop the marketing operations team, fostering a culture of uncompromising attention to detail and continuous growth. • Improve and maintain robust documentation and processes for responding to audits with transparency and integrity.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Casepoint is looking for a Marketing Operations Manager to be the engine behind a scalable, data‑driven go‑to‑market motion. In this role, you’ll sit at the intersection of strategy, systems, data, and execution, partnering closely with Marketing, Sales, Revenue Operations, and Product to ensure our marketing efforts are focused, measurable, and built to scale. Reporting to the Director of Revenue Operations, you’ll own the marketing technology stack (including HubSpot), optimize funnel performance from top‑of‑funnel through revenue, and turn insights into action. This is a highly visible role for someone who loves building strong operational foundations, improving how teams work, and using data to drive better decisions. What You’ll Do (Key Responsibilities): - Own and continuously optimize the marketing operations function, from planning through execution and measurement - Build and maintain funnel reporting, dashboards, and KPIs across TOFU through revenue in partnership with GTM leadership - Drive campaign measurement and attribution, ensuring clear visibility into what’s working — and why - Monitor BDR performance and support the team through analytics, reporting, and compensation insights - Support annual and quarterly planning with data‑backed insights and forecasts - Own and administer the marketing tech stack, including HubSpot and Salesloft, providing ongoing support and enablement - Partner with Sales and RevOps to align on lead management, scoring, routing, and SLAs - Work comfortably across sales and marketing technologies such as 6sense, ZoomInfo, Pocus, and similar tools to pull reports, maintain data hygiene, and support integrations - Ensure data integrity, compliance, and operational best practices across systems - Develop best practices and maintain SOPs for deploying multiple, multi‑channel campaigns effectively - Establish and improve marketing processes, documentation, and governance - Partner with cross‑functional teams to turn insights into operational improvements - Track the marketing budget and help prioritize spend across channels Qualifications - 5+ years of Revenue Operations (Sales and/or Marketing Operations) experience in a B2B environment; at least 2 years of Marketing Operations experience preferred - Deep experience with HubSpot; working knowledge of Salesforce strongly preferred - Strong understanding of B2B funnel metrics, attribution models, and pipeline reporting - Experience in B2B SaaS or subscription‑based businesses - Strong analytical skills with a track record of translating data into actionable insights - Proven ability to partner cross‑functionally with Marketing, Sales, RevOps, and Product - Experience in GovTech, LegalTech, or other regulated B2B environments - Familiarity with ABM tools, intent data, and multi‑touch attribution (e.g., 6sense, Pocus) - SQL, BI tools, or advanced analytics experience

• Work with the Senior Manager, Marketing Automation and the North and South American marketing teams to develop and execute a comprehensive digital marketing strategy aligned with the company's overall business goals and objectives. • Be the subject matter expert for marketing operations in the Americas. Support the field marketing teams in your regions. • Partner with Content and Web teams to ensure marketing automation programs and landing pages follow technical SEO best practices. • Write, edit, and optimize digital content to align with SEO and Answer Engine Optimization (AEO) best practices, improving visibility across traditional search engines and AI-powered platforms. • Ensure forms, tracking, and automation logic support (and don’t break) crawlability, page performance, and organic conversion. • Develop, optimize, and troubleshoot email and landing page templates using HTML and CSS to ensure consistent rendering and responsiveness across desktop, mobile, and major email clients. • Configure and optimize multi-step, conditional Zapier automations connecting platforms such as CRM, marketing automation, and analytics tools to improve efficiency and data accuracy. • Develop data-driven metrics and reporting to determine the ROI of digital marketing activities and provide key reporting and insights to the regional marketing teams. • Be an evangelist, champion the use of digital technology and best practices within your region. Promote collaboration and knowledge sharing across functions to establish and support a robust digital ecosystem. • Use your data-driven mindset to find areas where we are underperforming and test automated fixes. • Collaborate closely with the wider marketing team, sales, and the sales operations teams to ensure campaigns are hitting their mark • Lead the production of inspiring digital campaigns which build the brand and drive revenue.

We exist to create positive change for people and the planet. Join us and make a difference too! Job Title: Digital Marketing Operations Manager, North America (Assurance) Location: Canada or US Own the engine behind every click in the US & Canada. Make campaigns faster, cleaner, smarter. BSI’s Assurance division is hiring a Digital Marketing Operations Manager – North America (NorAm) to power the infrastructure, execution, and analytics behind our regional marketing engine. You’ll be the operational bridge between the NorAm marketing team and the Global Digital Hub, ensuring every digital program is launched flawlessly, tracked accurately, and improved continuously through data-driven insight. From automation workflows to web forms to ROI dashboards, you’ll safeguard campaign integrity, regional adaptability, and full-funnel performance. If you’re a hands-on, analytical, tech-savvy marketer who thrives on process excellence and measurable impact, this role is for you. What you’ll own: Campaign operations & execution: Build, test, segment, and deploy campaigns in Pardot via Workfront workflows; manage lead scoring, grading, and assignment rules; maintain the regional marketing calendar to hit SLAs and launch dates. Data plumbing & attribution: Enforce UTM standards; ensure airtight source/medium/campaign tracking from Pardot → Salesforce; maintain naming conventions and data dictionaries. Reporting & analytics: Own NorAm dashboards (MQLs, SAL/SQL, pipeline, velocity, CPL, email KPIs, web engagement, ROI) using GA4 and Power BI/Excel; deliver post-campaign analyses and recommendations. Web & asset management: Build and localize landing pages, forms, and gated assets in Sitecore; run QA for copy, links, form logic, UTM accuracy, accessibility, and responsive design; support CRO testing. SEO/paid media alignment: Partner with the Global Digital Hub on keyword strategy, tagging, pixel governance, and conversion tracking across paid search/social/display. Compliance & governance: Operationalize CASL, CAN-SPAM, CCPA/CPRA, and GDPR requirements; manage preference centers, double-opt-in as needed, and suppression rules. What you bring: Ops depth: Mastery of campaign lifecycle execution, lead scoring, and funnel diagnostics. Platform fluency: Advanced Pardot (Account Engagement) and strong Salesforce admin collaboration; Workfront power user; solid CMS/Sitecore know-how. Analytics mindset: Proven ability to build dashboards, analyze patterns, and translate insights into action (GA4, Excel/Power BI). QA + troubleshooting: Meticulous attention to detail; able to debug tracking, forms, automation, and deliverability. Process excellence: Documentation, governance, and scalable frameworks are second nature. Collaborative communicator: Works seamlessly across teams, time zones, and stakeholders; clear written and verbal communication. Qualifications: Bachelor’s degree in Marketing, Communications, Business, or related field. 5+ years in digital marketing operations/automation within B2B (professional services, SaaS, or regulated industries preferred). Demonstrated expertise with Pardot, Salesforce, and Workfront; strong UTM/attribution discipline. Experience building dashboards and reports (Excel, GA4, Power BI or equivalent). Familiarity with regional privacy and email compliance (CASL, CAN-SPAM, CCPA/CPRA, GDPR). Language & travel: Languages: Strong command of English and French (verbal and written). Travel: Up to 10% for team collaboration, events, and stakeholder engagement. BSI - Your Partner in Progress We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in. Headquartered in London, United Kingdom, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark. Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company. If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family! What we offer The salary for this position can range from $76K to $90K annually; actual compensation is based on various factors, including but not limited to, the candidate’s competencies, level of experience, education, location, divisional budget and internal peer compensation comparisons. Canada - BSI offers a competitive salary, 20-days annual leave, bank holidays, health, vision, dental and life insurance, pension plan with company contribution, short-term and long-term disability, pregnancy and parental leave, registered savings plan, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle. U.S. - BSI offers a competitive salary, 20-days annual leave, bank holidays, medical, dental, vision, and life insurance, 401(K) with company contribution, short-term and long-term disability, maternal leave, paid parental leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle. D&I Policy BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work. BSI is a community where everyone can thrive. If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner. About Us BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives. Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments. Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs. Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world. BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.