• Collaborate with cross-functional teams to gather and analyze business requirements. • Conduct market research and competitive analysis to inform software product strategy. • Develop detailed software product specifications and user stories. • Define and prioritize the product backlog, ensuring it aligns with the overall product strategy and business goals. • Act as the primary point of contact between stakeholders and the development team, ensuring clear communication and understanding of requirements. • Create and maintain detailed user personas to guide product development and ensure user-centric design. • Conduct regular user feedback sessions and usability testing to gather insights and drive continuous product improvement. • Develop and manage product roadmaps, setting clear milestones and timelines for delivery. • Collaborate with marketing and sales teams to develop go-to-market strategies and product positioning. • Participate in regular Scrum Ceremonies, contributing to the continuous improvement of our processes. • Conduct testing and quality assurance to ensure software product functionality and performance. • Stay up-to-date with industry trends and emerging software technologies to identify new opportunities for software innovation. • Provide training and support to internal teams and users to ensure successful product adoption and utilization.

• Own the end-to-end product strategy and roadmap for Social Planner, Blogs, and Ad Manager. • Translate company and product vision into clear north-star metrics, long-term bets, and a sequenced 12–18 month roadmap. • Identify and validate the most impactful problems to solve for our core customers (agencies, marketers, SMBs, etc.). • Evolve Ad Manager into a smarter, less API-dependent, more data-reliant, AI-driven system aligned with the long-term product vision. • Lead major improvements across UI & workflows including scheduling, approvals, calendar, collaboration, automations, comment management. • Define and drive a roadmap that modernizes the editor experience into a full-featured, reliable, WYSIWYG-style (or block-based) editor. • Turn strategy into clear, prioritized roadmaps, well-defined problem statements, and detailed specs where needed. • Directly mentor and grow two APMs into strong PM2s, with clear expectations, coaching, and feedback.

• Define & Drive Product Strategy • Own the end-to-end personalization roadmap including recommendations, ranking algorithms, adaptive feed, intent modeling, and predictive food preferences. • Build a unified personalization strategy that spans discovery, ordering, search, and post-order experiences. • Translate customer insights and behavioral data into frameworks for “personalized ordering journeys” across weekly menus. • Ship High-Impact Personalization Features • Partner with Engineering and ML to design, build, and iterate on models that personalize menus, recommendations, and content surfaces. • Launch new ML-powered features—e.g., personalized ranking, contextual suggestion surfaces, food-intent clustering, dietary preference modeling, and personalization-aware UX. • Drive experimentation, A/B testing, and offline/online model evaluation frameworks to measure lift rigorously. • Deeply Understand Customer Behavior • Develop a sophisticated understanding of eater behavior patterns, including early-week ordering signals, cuisine preferences, dietary constraints, and long-term engagement drivers. • Work closely with Data Science to identify behavioral segments, affinity clusters, and downstream retention impacts. • Cross-Functional Leadership • Partner with Design to craft highly intuitive and adaptive user experiences (e.g., adaptive homepages, personalized filters, “you might love,” order-again flows). • Work with Chefs and Culinary to incorporate menu diversity, cuisine metadata, and ingredient-level signals into personalized experiences. • Collaborate with Growth, CRM, and Marketplace teams to personalize acquisition, onboarding, and reactivation journeys. • Drive Measurable Business Impact • Improve core funnel metrics (CVR, add-to-cart rate, search success rate). • Lift order retention, order frequency, and net AOV for all eater segments. • Increase long-term revenue and reduce decision friction for customers navigating a large menu.

• Own product vision, roadmap, and outcomes; define KPIs and monitor performance. • Prioritize and maintain the backlog; write high-quality epics, stories, and acceptance criteria. • Lead discovery and solution design; ensure increments meet requirements. • Drive release planning, enablement, and communications. • Run continuous improvement experiments and partner with Engineering. • Partner with Compliance/Security on PCI/SOC/NACHA impacts and audit readiness.