• Create strategic quarterly and annual business plans with assigned partners. • Articulate business goals and actively drive account mapping, joint programs, and enablement in close partnership with the National Partner Manager (NPM) and Field Marketing Manager (FMM). • Proactively identify and execute Go-to-Market (GTM) opportunities and joint marketing programs designed to accelerate pipeline growth and maximize ROI. • Present quarterly plan to internal and partner executives with focus on business outcomes. • Own the full campaign lifecycle—from ideation and budgeting through execution and reporting—for both partner-led and SentinelOne-led events and programs. • Lead cross-functional and regional planning sessions to ensure marketing activities are fully aligned with regional sales priorities and goals. • Develop a tight interlock with global partner marketing, field marketing, and partner managers to deliver one plan aligned to regional sales goals. • Own the management of Market Development Funds (MDF), including securing approvals, ensuring compliance, and maximizing the return on investment. • Drive timely and accurate Proof of Performance (POP) collection, including list uploads and data cleansing, to enable sales follow-up and conduct regular pipeline inspection to measure effectiveness and lead conversion. • Develop and deliver a strategic point of view to the business on marketing performance through reporting on key metrics such as ROI, engagement with key named accounts, partners & Paladins (technical champions) enabled, and demonstrating the direct impact of marketing activities on joint partner pipeline. • Develop and manage partner enablement programs (e.g., floor days, call blitzes, training) to educate partner sales teams on our value proposition and latest campaigns while bringing the SentinelOne brand to life. • Maintain consistent and high-quality internal communication regarding partner activities, results, and opportunities, ensuring full visibility across sales and channel leadership. • 15% travel expected

• Deeply understand Upmarket Customers: Delve into the unique needs and aspirations of the upmarket customer segment. Align all marketing initiatives to support and amplify their goals, ensuring your strategies resonate with their expectations. • Proactive Opportunity Identification: Use advanced AI tools and database insights to deploy prospecting opportunities and generate ready-to-use sales prospecting motions. Collaborate closely with regional sales teams to develop comprehensive, data-driven campaigns that target high-value customers, driving substantial revenue growth. • Innovative Prospecting Programs: Craft and implement strategic prospecting programs enhanced by AI-powered targeting and personalization, tailored to the integrated marketing calendar across EMEA. These programs focus on engaging the upmarket customer base effectively through innovative outreach methods. • Strategic Prospecting Programs: Craft and implement strategic prospecting programs tailored to the integrated marketing calendar across EMEA. These programs focus on acquiring net new revenue by engaging the upmarket customer base effectively. • Establish and nurture robust relationships with key stakeholders in Regional Marketing, Sales, Business Development, and Data and Technical Sales teams. This alignment ensures collective success and maximizes results in engaging the upmarket segment. • Master the EMEA Prospecting Calendar: Take ownership of the EMEA-wide prospecting calendar for GS, coordinating comprehensive plans across France, UKI, DACH, and Nordilux. This calendar will be the cornerstone of aligning efforts and optimising market impact. • AI-Enhanced Campaigns and Messaging: Design and engineer the logic for targeted campaigns across EMEA, utilising AI tools to build the sequences and personalisation layers that regional teams will deploy. . • Data-Driven Optimization: Continuously monitor and analyze KPIs to gauge the impact of marketing initiatives. Utilize data-driven insights to refine strategies and enhance campaign performance, ensuring maximum revenue growth in the upmarket segment.

• Develop and implement national and account-specific channel marketing programs using a full marketing mix including in-store merchandising, digital channel programs, events, promotions, incentives, and loyalty initiatives • Build and strengthen sales enablement tools, processes, and communication programs that improve sales efficiency and unlock more active selling time for field teams • Conduct joint business planning with strategic channel partners by aligning marketing programs to revenue goals and shared business priorities • Contribute to channel marketing budget planning, MDF/Co-Op allocation and optimization across partners and marketing mix elements • Use customer journey insights, category trends, and data analysis to align marketing initiatives with sales objectives, revenue goals, and account business plans • Gather voice-of-customer and partner insights through direct feedback, field collaboration, surveys and channel touchpoints to inform program strategy and continuous improvement of channel initiatives • Partner cross-functionally with internal stakeholders, Account Managers, Key Customers, and Senior Leadership to drive shared outcomes and influence decision-making across the organization • Deliver exceptional project management—ensuring all programs are launched on time, within budget, and aligned to brand guidelines and governance • Ensure products enter the channel ready to sell with compelling programs, clear positioning, and strong visibility • Drive digital channel excellence by partnering with customers, Sales, and external agencies to improve online storefront experiences, product data accuracy, enriched content, paid advertising programs, SEO visibility, and performance dashboards • Lead planning and execution for major industry trade shows, including end-to-end experience design, messaging development, vendor management, and post-show follow-up strategies • Lead the strategy, design and optimization of channel loyalty programs that increase partner engagement, repeat purchases, and long-term brand affinity • Oversee end-to-end program planning, including timelines, budgets, resource allocation, and milestones for assigned channels and accounts

• Identify and secure opportunities to drive Kaplan’s campus visibility, generate leads, and support campus sales growth. • Source, support, and lead campus events, including fairs, tabling, and student organization presentations. • Develop deep expertise in Kaplan products to deliver compelling on-campus and virtual presentations. • Lead in-person and virtual student consultations, providing course and timeline recommendations that convert leads into enrollments. • Manage a lead pipeline and provide appropriate and relevant nurturing follow-up. • Build and maintain relationships with campus advisors, administrators, and student organizations to position Kaplan as the preferred test prep provider. • Leverage campus-specific insights to inform strategy and optimize sales and lead generation. • Track competitor activity and suggest marketing improvements. • Coordinate with team members on campus partnerships, marketing materials, and merchandise distribution. • Perform additional duties as assigned.