• Deeply understand Upmarket Customers: Delve into the unique needs and aspirations of the upmarket customer segment. Align all marketing initiatives to support and amplify their goals, ensuring your strategies resonate with their expectations. • Proactive Opportunity Identification: Use advanced AI tools and database insights to deploy prospecting opportunities and generate ready-to-use sales prospecting motions. Collaborate closely with regional sales teams to develop comprehensive, data-driven campaigns that target high-value customers, driving substantial revenue growth. • Innovative Prospecting Programs: Craft and implement strategic prospecting programs enhanced by AI-powered targeting and personalization, tailored to the integrated marketing calendar across EMEA. These programs focus on engaging the upmarket customer base effectively through innovative outreach methods. • Strategic Prospecting Programs: Craft and implement strategic prospecting programs tailored to the integrated marketing calendar across EMEA. These programs focus on acquiring net new revenue by engaging the upmarket customer base effectively. • Establish and nurture robust relationships with key stakeholders in Regional Marketing, Sales, Business Development, and Data and Technical Sales teams. This alignment ensures collective success and maximizes results in engaging the upmarket segment. • Master the EMEA Prospecting Calendar: Take ownership of the EMEA-wide prospecting calendar for GS, coordinating comprehensive plans across France, UKI, DACH, and Nordilux. This calendar will be the cornerstone of aligning efforts and optimising market impact. • AI-Enhanced Campaigns and Messaging: Design and engineer the logic for targeted campaigns across EMEA, utilising AI tools to build the sequences and personalisation layers that regional teams will deploy. . • Data-Driven Optimization: Continuously monitor and analyze KPIs to gauge the impact of marketing initiatives. Utilize data-driven insights to refine strategies and enhance campaign performance, ensuring maximum revenue growth in the upmarket segment.

• Develop and implement national and account-specific channel marketing programs using a full marketing mix including in-store merchandising, digital channel programs, events, promotions, incentives, and loyalty initiatives • Build and strengthen sales enablement tools, processes, and communication programs that improve sales efficiency and unlock more active selling time for field teams • Conduct joint business planning with strategic channel partners by aligning marketing programs to revenue goals and shared business priorities • Contribute to channel marketing budget planning, MDF/Co-Op allocation and optimization across partners and marketing mix elements • Use customer journey insights, category trends, and data analysis to align marketing initiatives with sales objectives, revenue goals, and account business plans • Gather voice-of-customer and partner insights through direct feedback, field collaboration, surveys and channel touchpoints to inform program strategy and continuous improvement of channel initiatives • Partner cross-functionally with internal stakeholders, Account Managers, Key Customers, and Senior Leadership to drive shared outcomes and influence decision-making across the organization • Deliver exceptional project management—ensuring all programs are launched on time, within budget, and aligned to brand guidelines and governance • Ensure products enter the channel ready to sell with compelling programs, clear positioning, and strong visibility • Drive digital channel excellence by partnering with customers, Sales, and external agencies to improve online storefront experiences, product data accuracy, enriched content, paid advertising programs, SEO visibility, and performance dashboards • Lead planning and execution for major industry trade shows, including end-to-end experience design, messaging development, vendor management, and post-show follow-up strategies • Lead the strategy, design and optimization of channel loyalty programs that increase partner engagement, repeat purchases, and long-term brand affinity • Oversee end-to-end program planning, including timelines, budgets, resource allocation, and milestones for assigned channels and accounts

• Identify and secure opportunities to drive Kaplan’s campus visibility, generate leads, and support campus sales growth. • Source, support, and lead campus events, including fairs, tabling, and student organization presentations. • Develop deep expertise in Kaplan products to deliver compelling on-campus and virtual presentations. • Lead in-person and virtual student consultations, providing course and timeline recommendations that convert leads into enrollments. • Manage a lead pipeline and provide appropriate and relevant nurturing follow-up. • Build and maintain relationships with campus advisors, administrators, and student organizations to position Kaplan as the preferred test prep provider. • Leverage campus-specific insights to inform strategy and optimize sales and lead generation. • Track competitor activity and suggest marketing improvements. • Coordinate with team members on campus partnerships, marketing materials, and merchandise distribution. • Perform additional duties as assigned.

• Creating and implementing a customized major donor marketing strategy, informed by donor insights, and aligned with donor products • Designing and implementing end-to-end donor journeys for major donors, from awareness through long-term engagement • Leading the development of charity: water’s comprehensive email, SMS and direct mail programs for our major donor audiences across acquisition and retention; including leading campaign development and fundraising products • Enhancing storytelling elements in marketing strategies to create compelling narratives that resonate with our consumer base and effectively communicate our brand story • Providing regular reports and insights to leadership, identifying trends, areas for improvement and opportunities for growth • Equipping development representatives with marketing collateral, talking points, email communications and engagement tools • Developing and maintaining segmentation strategies to deliver personalized and targeted communication and work closely with the Data & Analytics team to leverage donor data for effective segmentation and targeting • Collecting and identifying actionable insights on our communications through surveys, interviews, and feedback loops that can inform our strategies