• Identify and secure opportunities to drive Kaplan’s campus visibility, generate leads, and support campus sales growth. • Source, support, and lead campus events, including fairs, tabling, and student organization presentations. • Develop deep expertise in Kaplan products to deliver compelling on-campus and virtual presentations. • Lead in-person and virtual student consultations, providing course and timeline recommendations that convert leads into enrollments. • Manage a lead pipeline and provide appropriate and relevant nurturing follow-up. • Build and maintain relationships with campus advisors, administrators, and student organizations to position Kaplan as the preferred test prep provider. • Leverage campus-specific insights to inform strategy and optimize sales and lead generation. • Track competitor activity and suggest marketing improvements. • Coordinate with team members on campus partnerships, marketing materials, and merchandise distribution. • Perform additional duties as assigned.

• Creating and implementing a customized major donor marketing strategy, informed by donor insights, and aligned with donor products • Designing and implementing end-to-end donor journeys for major donors, from awareness through long-term engagement • Leading the development of charity: water’s comprehensive email, SMS and direct mail programs for our major donor audiences across acquisition and retention; including leading campaign development and fundraising products • Enhancing storytelling elements in marketing strategies to create compelling narratives that resonate with our consumer base and effectively communicate our brand story • Providing regular reports and insights to leadership, identifying trends, areas for improvement and opportunities for growth • Equipping development representatives with marketing collateral, talking points, email communications and engagement tools • Developing and maintaining segmentation strategies to deliver personalized and targeted communication and work closely with the Data & Analytics team to leverage donor data for effective segmentation and targeting • Collecting and identifying actionable insights on our communications through surveys, interviews, and feedback loops that can inform our strategies

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Our West Coast Regional Director of Marketing leads the strategy, execution, and optimization of marketing for our West Coast hotel portfolio, partnering with property teams, revenue management, brand marketing, and external partners to drive business results, expand brand awareness, and deliver on brand promises. - Lead marketing for a portfolio of properties, ensuring brand standards while leveraging local market opportunities - Support new openings with launch and market activation plans - Develop annual and quarterly marketing plans aligned with revenue and guest experience goals - Execute integrated campaigns, promotions, events, and programming in partnership with revenue, operations, Experience, and F&B teams - Create targeted email campaigns and on-property, digital, and social marketing - Build local, regional, and distribution partnerships (including Marriott) - Identify PR opportunities, support media visits, and strengthen community and tourism relationships - Partner with HQ on paid media, SEO, social, and creative Qualifications - 5+ years of marketing experience (hospitality, travel, lifestyle, or boutique hotels) - Strong understanding of omnichannel marketing, brand growth and positioning strategy - Demonstrated ability to partner cross-functionally and influence property teams - Ability to travel regularly across assigned properties Requirements - Multi-property, resort or regional marketing management experience preferred - Revinate and OpenTable experience preferred - Marriott experience preferred

• Own Paid Media Strategy: Develop and execute paid media strategies across Meta, Google, and TikTok, tailored to client goals and business objectives. • Lead Client Relationships: Act as the main point of contact for client strategy, ensuring clarity, alignment, and accountability across deliverables. • Manage Campaign Execution: Manage media buys to ensure paid media campaign setup, optimization, and reporting in accordance with best practices. • Performance Analysis: Continuously assess funnel performance, customer acquisition costs, and blended ROAS to uncover opportunities and guide testing. • Reporting & Communication: • Deliver weekly performance updates that distill key learnings and next steps. • Produce bimonthly strategic reports with deeper insights, trends, and growth recommendations. • Attend biweekly client calls to present findings, align on priorities, and reinforce trust through transparency. • Cross-functional Collaboration: Partner with creative strategists and analysts to ensure campaigns are efficient and generate actionable data. • Optimization & Testing: Identify A/B test opportunities across creatives, audiences, and landing pages and brief strategies to the respective teams. • Feedback & Quality Control: Provide brutally honest feedback to ensure that all creative and media buying operations meet strategic standards and platform best practices. • Leverage Modern.AI: Utilize (and ultimately master) our proprietary software to track paid media performance attribution, and overall business health for clients.