• Define and maintain the product backlog, ensuring alignment with business objectives. • Act as the voice of the customer, advocating for customer and user needs through data and empathy. • Work closely with stakeholders to prioritize features and enhancements based on business value, customer impact, and technical feasibility. • Work closely with stakeholders to gather and translate business requirements into user stories, designs, specifications, and acceptance criteria. • Collaborate with development teams, ensuring clear communication of requirements and providing ongoing support throughout the entire SDLC. • Define and track key performance indicators (KPIs) to measure product success. • Lead the beta testing process for significant releases to validate feature readiness • Coordinate product releases and maintain a high level of transparency with internal stakeholders regarding feature readiness, timelines, impact, and communication  • Work closely with Customer Success and Support teams to diagnose, prioritize, and resolve issues identified in the field • Actively participate in the continuous improvement of internal product processes • Keep up-to-date with market trends, competitor products, and industry best practices in the ABA space. • Ensure that the final product meets quality standards and business needs. • Work with the product manager to define and maintain the roadmap for all RCM components, including electronic claims submission (EDI), Electronic Remittance Advice (ERA), and patient billing workflows. • Serve as the internal subject matter expert for ABA billing compliance, HIPAA regulations, and changes to payer rules that impact the product. • Prioritize features that improve key performance indicators (KPIs) such as first-pass clean claim rates, days in accounts receivable, and denial rates. • Design and optimize workflows for insurance eligibility checks, authorization tracking, and managing complex denial/appeal processes. • Work with stakeholders to determine how COTS AI can be leveraged to automate and enhance key financial workflows, such as claims scrubbing, coding assistance, and predicting claim denial risk. • Design and optimize AI-enhanced workflows to reduce manual steps in RCM processes. • Work closely with billing and finance stakeholders to ensure accurate financial reporting and reconciliation within the product. • Translate billing workflows into high-level requirements, collaborating closely with an offshore Business Analyst to refine them into detailed user stories and technical specifications.

• Define and maintain the product backlog, ensuring alignment with business objectives. • Act as the voice of the customer, advocating for customer and user needs through data and empathy. • Work closely with stakeholders to prioritize features and enhancements based on business value, customer impact, and technical feasibility. • Work closely with stakeholders to gather and translate business requirements into user stories, designs, specifications, and acceptance criteria. • Collaborate with development teams, ensuring clear communication of requirements and providing ongoing support throughout the entire SDLC. • Define and track key performance indicators (KPIs) to measure product success. • Lead the beta testing process for significant releases to validate feature readiness • Coordinate product releases and maintain a high level of transparency with internal stakeholders regarding feature readiness, timelines, impact, and communication • Work closely with Customer Success and Support teams to diagnose, prioritize, and resolve issues identified in the field • Actively participate in the continuous improvement of internal product processes • Keep up-to-date with market trends, competitor products, and industry best practices in the ABA space. • Ensure that the final product meets quality standards and business needs.

• Collaborate with cross-functional teams to gather and analyze business requirements. • Conduct market research and competitive analysis to inform software product strategy. • Develop detailed software product specifications and user stories. • Define and prioritize the product backlog, ensuring it aligns with the overall product strategy and business goals. • Act as the primary point of contact between stakeholders and the development team, ensuring clear communication and understanding of requirements. • Create and maintain detailed user personas to guide product development and ensure user-centric design. • Conduct regular user feedback sessions and usability testing to gather insights and drive continuous product improvement. • Develop and manage product roadmaps, setting clear milestones and timelines for delivery. • Collaborate with marketing and sales teams to develop go-to-market strategies and product positioning. • Participate in regular Scrum Ceremonies, contributing to the continuous improvement of our processes. • Conduct testing and quality assurance to ensure software product functionality and performance. • Stay up-to-date with industry trends and emerging software technologies to identify new opportunities for software innovation. • Provide training and support to internal teams and users to ensure successful product adoption and utilization.

• Own the end-to-end product strategy and roadmap for Social Planner, Blogs, and Ad Manager. • Translate company and product vision into clear north-star metrics, long-term bets, and a sequenced 12–18 month roadmap. • Identify and validate the most impactful problems to solve for our core customers (agencies, marketers, SMBs, etc.). • Evolve Ad Manager into a smarter, less API-dependent, more data-reliant, AI-driven system aligned with the long-term product vision. • Lead major improvements across UI & workflows including scheduling, approvals, calendar, collaboration, automations, comment management. • Define and drive a roadmap that modernizes the editor experience into a full-featured, reliable, WYSIWYG-style (or block-based) editor. • Turn strategy into clear, prioritized roadmaps, well-defined problem statements, and detailed specs where needed. • Directly mentor and grow two APMs into strong PM2s, with clear expectations, coaching, and feedback.