• This is a rare opportunity to sit at the intersection of strategy and creativity and scale a brand with a clear, powerful mission and an unmistakable value proposition. • We’re not just growing a business, we’re building a brand customers genuinely love, return to again and again, and proudly recommend and remember. • This is a high-impact, executive-level role partnering closely with the Co-founders/CEO, Merchandising and E-Commerce leaders, to serve as the creative and strategic force behind brand, content, and community. • Everything we put into the world – from our photoshoots to influencer content to go-to-market campaigns – will flow through this role, ensuring everything works in harmony to attract high-value purchasers, deepen retention, and fuel long-term growth. • In collaboration with founders, evolve Pepper’s long-term brand vision, positioning, tone, and aesthetic as we scale into new categories, customer segments and expand channels. • Translate merchandising vision, product strategy, and line plans into clear, compelling creative narratives that drive demand and conversion. • Own the product storytelling framework across launches, collections, and seasonal moments, ensuring creative both elevates the brand and is commercially effective. • Ensure product benefits, fit innovation, and category leadership are communicated in ways that are emotionally resonant and easy for customers to understand and buy into. • Serve as the ultimate brand steward, ensuring consistency across all customer touchpoints, channels, and teams. • Build storytelling frameworks that move her from single-purchase to multi-category shopper, increasing frequency and basket size. • Drive the use of customer insights, data, and analytics to develop emotionally resonant stories and optimize performance of content.

• Partnering with the Marketing and Growth team to understand business objectives. • Mastering all aspects of our guidelines and art direction. • Delivering visually engaging assets. • Contributing to the growth of Brand Design at Alan by ensuring that the quality of our visual communication contributes to the success of our Brand. • Honing your skills in various design softwares and techniques by gathering top of the art industry knowledge and by working together with one of the best teams there is (eg. gen AI). • Being a strategic advisor by understanding target audiences & market trends.

• Lead and execute design projects across various channels, from web and social to direct response advertising, ensuring brand consistency and excellence. • Work closely with the marketing team, copywriters, motion designers, product designers, and others to bring bold, impactful ideas to life, with broader marketing goals in mind. • Work extensively in Figma (and other design tools) to create and deliver top-tier designs, from initial concept through to production. • Leverage Generative AI tools to explore new creative possibilities and enhance design workflows. • Translate complex concepts into simple, impactful design, pushing the limits of visual storytelling and branding. • Develop compelling creative assets for B2B marketing campaigns, ensuring they not only look great but also convert. • Maintain and evolve Superside’s visual identity to resonate with our audience and stand out in the B2B space. • Iterate quickly based on data, feedback, and performance metrics to optimize. • Stay ahead of design trends and innovations, especially in GenAI, to ensure Superside remains at the cutting edge of creative execution. • Mentor and guide other designers, offering feedback and helping to grow the team’s creative capabilities.

• Develop and maintain brand guidelines for WPT, WPT Global, and all umbrella brands — ensuring all elements remain consistent, organized, and up to date. • Design templates, brand patterns, and visual assets for marketing, product, and event use (digital and print). • Create logos and sub-identities for side projects, new initiatives, and promotional campaigns. • Develop corporate and internal brand materials, including presentations, pitch decks, business cards, and other branded documents. • Support event branding for major WPT occasions such as the WPT World Championship, where each year has its own unique theme, color palette, and visual pattern, or WPT Voyages, which requires custom brand design for all event materials. • Adapt brand visuals for local markets and cultural contexts (LATAM, Asia, EU, and North America). • Work closely with marketing and design teams to integrate brand direction into all campaigns. • Keep the brand library and documentation updated and accessible to all teams.