• Build and optimise landing pages to support paid advertising campaigns. • Monitor, analyse, and improve website performance, including user experience, speed, and conversion rates. • Manage SEO initiatives, including on-page optimisation, technical SEO, and content structure. • Use tools such as Google Analytics, Google Search Console, and heatmap software to identify growth opportunities. • Plan, launch, and manage campaigns across Meta (Facebook & Instagram) and Google Ads. • Conduct A/B testing on creatives, copy, audiences, and bidding strategies. • Optimise campaigns against agreed KPIs, including ROAS and CPL. • Build and manage email marketing flows, including welcome sequences and re-engagement campaigns. • Develop and maintain a content calendar across website and social media.

• Own core levers of Found’s consumer growth engine. • Improve CAC, payback, and member growth across the funnel. • Work closely with agencies, internal teams, and leadership. • Report directly to the VP of Strategy, BizOps & Growth and help define how Found acquires and converts members. • Set and execute paid media strategies. • Analyze attribution, conversion, and cohort data to identify growth opportunities. • Partner with creative, product, and agency teams to develop high-performing ad concepts and landing experiences. • Build and prioritize testing roadmaps. • Improve lead-to-conversion performance through better segmentation, messaging, and automation. • Identify and test new channels, partners, and growth initiatives.

• In this role you will drive Knuddels' growth in a measurable way. • Your primary focus is to excite, activate and retain new members: you identify and optimize the levers through which new users discover Knuddels. • You work on onboarding flows and the first-session experience. • You analyze the user journey on our platform and develop targeted measures to improve DAU, MAU and especially retention. • You contribute your knowledge of user lifecycle and engagement to help shape our monetization strategy. • You formulate growth and retention hypotheses, design A/B tests and evaluate them systematically. • You provide subject-matter leadership for a cross-functional team and align it consistently with growth objectives. • You apply AI tools not only for personal productivity.

• Build, manage, and optimize the trial onboarding email flows using Braze to nurture users and increase trial-to-paid conversion rates. • Design and implement in-app trial onboarding journeys using tools like Appcues and Chameleon to guide users through activation and adoption. • Partner with Growth Product Managers to support key cross-sell initiatives with lifecycle campaigns. • Monitor and analyze onboarding flows to identify friction points and areas for improvement, iterating based on data-driven insights to enhance conversion performance. • Partner with Product Marketing and Product Management teams to ensure all onboarding content is accurate, engaging, and aligned with user needs. • Work closely with the Creative team to develop visually compelling and brand-aligned imagery and assets for onboarding campaigns. • Collaborate with RevOps and BI teams to ensure proper data integration, segmentation, and reporting, enabling personalized and effective onboarding experiences. • Define and track KPIs for onboarding flows, including activation rates, conversion rates, and user engagement, to measure success and report results to key stakeholders.