• Lead experimentation and product growth initiatives across multiple Ruby Labs products by designing, managing, and scaling high-impact testing and optimization programs. • Define and institutionalize a company-wide experimentation framework covering hypothesis generation, prioritization, test design, validation, and knowledge management. • Establish structured growth roadmaps aligned with company objectives, product lifecycle stages, and market opportunities. • Oversee CRO, growth, lifecycle, and research functions to ensure consistent testing velocity and measurable impact. • Ensure statistical rigor, data integrity, and methodological excellence across all experiments. • Maintain exceptionally high quality standards for all tests, including strong attention to UX, visual design, messaging, and brand consistency. • Apply strong problem-solving and critical-thinking skills to diagnose performance issues and design effective growth solutions. • Translate data insights, user research, and behavioral analytics into well-designed, high-quality experimentation initiatives. • Continuously analyze key growth and unit economics metrics, including CAC, LTV, ARPU, retention curves, and conversion rates. • Establish best practices for experiment documentation, learning management, and institutional knowledge sharing. • Foster a culture of structured experimentation, craftsmanship, and high performance across all growth teams. • Present insights, performance reviews, and strategic recommendations to executive leadership.

• Build and optimise landing pages to support paid advertising campaigns. • Monitor, analyse, and improve website performance, including user experience, speed, and conversion rates. • Manage SEO initiatives, including on-page optimisation, technical SEO, and content structure. • Use tools such as Google Analytics, Google Search Console, and heatmap software to identify growth opportunities. • Plan, launch, and manage campaigns across Meta (Facebook & Instagram) and Google Ads. • Conduct A/B testing on creatives, copy, audiences, and bidding strategies. • Optimise campaigns against agreed KPIs, including ROAS and CPL. • Build and manage email marketing flows, including welcome sequences and re-engagement campaigns. • Develop and maintain a content calendar across website and social media.

• Own core levers of Found’s consumer growth engine. • Improve CAC, payback, and member growth across the funnel. • Work closely with agencies, internal teams, and leadership. • Report directly to the VP of Strategy, BizOps & Growth and help define how Found acquires and converts members. • Set and execute paid media strategies. • Analyze attribution, conversion, and cohort data to identify growth opportunities. • Partner with creative, product, and agency teams to develop high-performing ad concepts and landing experiences. • Build and prioritize testing roadmaps. • Improve lead-to-conversion performance through better segmentation, messaging, and automation. • Identify and test new channels, partners, and growth initiatives.

• In this role you will drive Knuddels' growth in a measurable way. • Your primary focus is to excite, activate and retain new members: you identify and optimize the levers through which new users discover Knuddels. • You work on onboarding flows and the first-session experience. • You analyze the user journey on our platform and develop targeted measures to improve DAU, MAU and especially retention. • You contribute your knowledge of user lifecycle and engagement to help shape our monetization strategy. • You formulate growth and retention hypotheses, design A/B tests and evaluate them systematically. • You provide subject-matter leadership for a cross-functional team and align it consistently with growth objectives. • You apply AI tools not only for personal productivity.