• Develop and execute a multi-channel acquisition strategy tailored to the Mexican market • Own acquisition forecasting, budget allocation and performance targets • Build and lead a high-performing acquisition team (paid media, affiliates, media buying, performance analytics) • Partner closely with CRM, Product, BI, Compliance, and Creative teams to align growth initiatives • Oversee paid acquisition channels including Meta, Google, TikTok, programmatic etc • Continuously optimize campaigns to improve conversion rates • Implement rigorous A/B testing frameworks across creatives, landing pages, offers, and targeting • Lead affiliate program strategy & build relationships with key Mexican affiliates, media houses, tipsters, influencers & other strategic partnerships.

• Lead the development and execution of India-specific marketing strategies • Drive full-funnel marketing initiatives across online and offline channels • Act as a local expert and thought partner bringing deep insights about Indian culture and user behavior • Manage and collaborate with local agencies and production partners to deliver high-quality campaigns • Partner cross-functionally with product marketing, comms, partnerships, and regional leadership • Represent the voice of India internally to ensure local nuance and context are reflected in marketing strategy.

• Own end-to-end marketing campaigns across digital, lifecycle, content, partnerships, and events • Build and execute integrated go-to-market strategies for product launches and growth initiatives • Drive lead generation and pipeline growth for B2B segments while supporting SMB and self-serve acquisition channels • Analyze performance metrics and optimize campaigns for CAC, conversion rate, and ROI • Manage vendors, agencies, and freelancers as needed • Collaborate with Sales to align messaging, enablement materials, and funnel performance

• Implements and executes marketing programs for the assigned territory and drive adoption and growth of da Vinci Ò surgical procedures • Focus on strategic growth areas for General Surgery, Urology, Gynecology and Thoracic Surgery with potential further expansion towards other clinical indications • Work with cross-functional sales and training teams, closely with the European marketing group • Understand the market – Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc. • Develop Speaker/Teacher/Executive KOLs – with strong technique, outcomes, and use of advanced technology • Quantify the impact (QTI) – clinical, economic, strategic evidence - of key da Vinci surgeons/hospitals as references • Align with relevant Surgical and Executive societies on da Vinci surgery to ensure support and partnership • Work closely with regional Sales Specialty Manager, EU Marketing as well Sales leadership, contributing to the regional marketing Strategy • Develop and execute marketing tactics with a focus on General Surgery, Urology, Gynecology and Thoracic Surgery with detailed activities to be implemented in a defined timeline and budget alignment with Director Marketing Fr BNL and Event organization team • Strong partnering with clinical and capital sales teams in a growing competitive environment for analysis, targeting and action planning purposes • Deliver corporate clinical & capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products, and system sales • Partner with key surgeon champions (KOLs) to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da VinciÒ Surgery • Work closely with Local Market Access Manager team to assist in development and execution of cost effectiveness/ value strategies in key markets • Collect, analyze, and share competitive data for strategic positioning and initiatives • Validate Clinical and Economical data with reference case observation center, key surgeon champions (KOLs) and proctors • Align with relevant Surgical and Executive societies to Develop and implement Intuitive’s presence at key national conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts, tradeshow booth promotion and presence.