SmartRecruitment.com - Smart Recruitment

• Build strong customer relationships through personalised communication and retention campaigns. • Leverage AI tools to analyse customer behaviour and optimise CRM workflows. • Train and develop the CRM team, improving execution quality and performance. • Coordinate campaign delivery with Product, Tech, Design, VIP, and Marketing teams. • Foster a knowledge-sharing culture.

• Own the end-to-end digital CRM and lifecycle strategy, from framework design to performance impact. • Design and evolve customer journeys, segmentation logic, automation, and personalisation. • Drive strategic use of modern CRM platforms, data, analytics, and emerging lifecycle tools. • Translate Southeast Asian customer behaviour and insights into scalable CRM strategies. • Define CRM KPIs and take ownership of outcomes across retention, engagement, and LTV. • Partner closely with Product, BI, and Marketing to align CRM initiatives with growth objectives.

• Acquire new affiliates (key focus will be made on streamers) and maintain your current affiliate’s portfolio in place. • Overseeing the day-to-day management of affiliate accounts to ensure maximum ROI is achieved. • Monitor and analyze affiliate performance, optimizing strategies to maximize First-Time Depositors (FTDs) and Net Gaming Revenue (NGR). • Monitor and control the affiliate’s spending. • Responsibility for sourcing new affiliates in order to drive brand growth. • Identify and cultivate top performers and develop incentive programs to reward key partners. • Create monthly promotions and communications to affiliate marketers. • Collaborate with internal teams to regularly create and improve landing pages, overall marketing, and merchandising campaigns through the affiliate network. • Develop new affiliate recruitment and program marketing campaigns. • Responsible for running affiliate accounts whilst ensuring delivery of personal and group KPI’s. • To be the company's main representative at events, conferences and awards ceremonies. • Implement strategies to increase quality and yield of key affiliate partners. • Manage key accounts across all brands and increase business from mid to top-tier affiliates. • Work with internal marketing team to grow the affiliate business within the market. • To provide reports to the senior management team on daily/weekly/monthly performance. • To ensure that all affiliate payments are checked against reporting and paid in a timely manner. • To drive traffic in target geos to meet the business growth strategy.

• Drive growth and meet sales targets by effectively managing the sales process • Create and manage a comprehensive sales funnel • Oversee the planning, forecasting, and execution of all sales activities, as well as maintaining relationships with current customers and partners • Negotiate commercial terms while leveraging analytical data • Maintain day-to-day relationships with partners, handling commercial, legal, financial, and marketing aspects • Identify emerging markets and industry shifts while staying informed about new products and the competitive landscape

• Build strong customer relationships through personalised communication and retention campaigns. • Leverage AI tools to analyse customer behaviour and optimise CRM workflows. • Train and develop the CRM team, improving execution quality and performance. • Coordinate campaign delivery with Product, Tech, Design, VIP, and Marketing teams. • Foster a knowledge-sharing culture.

• Communicate with partners by providing timely support, answering inquiries, and resolving any issues related to their accounts. • Monitor partner activity on the platform and leverage data on betting volumes, game engagement, and user behavior to suggest personalized solutions that boost profitability and engagement. • Identify new business opportunities for existing partners, driving additional revenue for the company. • Develop and implement tailored promotional campaigns that increase GGR, retention, and overall partner satisfaction. • Collaborate with internal teams to ensure seamless execution of account management strategies. • Represent the company at industry events, conferences, and business trips to showcase the product, establish new partnerships, and strengthen existing relationships. • Drive the successful launch of new titles by actively pitching upcoming releases to partners and securing prime positioning within their casino lobbies.

• Build and maintain backend services in Java using Spring Boot (REST controllers, services, repositories). • Work with databases: design and query MySQL tables, write and review Flyway database migrations, care about indexes and performance. • Integrate with external systems: implement and debug REST integrations with operators (wallets, callbacks, bonuses, etc.). • Deal with jobs and scheduling: work on Quartz jobs for housekeeping, snapshots, and game-related background tasks. • Improve reliability: track down issues using logs (for example, CloudWatch), metrics, and sensible instrumentation. • Collaborate with senior engineers on code reviews, architecture discussions, and refactors.

• Support planning and prioritisation of chatbot features and roadmap tasks. • Assist in designing conversational flows and updating chatbot content. • Monitor chatbot performance and propose small improvements based on data. • Support rollout activities and coordinate with CS, Product, Tech, and Compliance. • Track engagement, resolution quality, and user behaviour for reporting.

• Build and optimize customer journeys from onboarding to long-term engagement, with clear performance improvements. • Improve monthly customer retention through personalised and targeted engagement strategies. • Increase engagement performance (e.g click-through rates) across email and pop-up channels. • Track market, competitor, and customer trends and turn insights into practical improvements. • Analyse customer behaviour and campaign results to continuously improve lifecycle performance.

• Drive business growth through data-driven product strategies across the customer lifecycles. • Develop and optimize campaign mechanics to increase user engagement and participation rate. • Enhance website UI/UX and customer journey flow to improve retention and overall experience. • Lead, train, and develop team members to strengthen capability and performance delivery. • Collaborate closely with cross-functional teams to drive product execution.