• Lead the end-to-end analytics program across product, marketing, and rewards, setting the measurement strategy and operating model for the company • Build and maintain source-of-truth dashboards, core metrics, and instrumentation standards in partnership with Data Engineering • Run robust experimentation at scale—A/B tests, geo/holdouts, matched markets—and drive causal measurement using CUPED, uplift modeling, and other advanced methods • Own funnel, cohort, retention, and rewards analytics (cashback, Adventures/Gigs, action incentives); identify leaks, quantify opportunities, and propose optimized reward structures • Stand up omnichannel marketing measurement across lifecycle, partners/affiliates, paid social/search, and influencers; lead incrementality and attribution frameworks • Develop LTV, payback, forecasting, and rewards economics models to guide roadmap, budget allocation, portfolio mix, and CAC/LTV guardrails • Publish weekly and monthly executive readouts with decision-ready insights; influence prioritization, staffing, and budget decisions • Ensure data quality and integrity through tracking requirements, validation, anomaly detection, and fraud/abuse monitoring (velocity, collusion, partner attribution, CPA integrity) • Build self-serve semantic layers and Looker dashboards that enable teams to independently answer key questions

• Establish yourself as a trusted and respected partner with Sales stakeholders, translating sales goals into marketing tactics and programs. • Work in partnership with the global demand generation teams to build and drive integrated marketing campaigns. • Own, define & drive the regional marketing plan. • Manage regional budget and reporting. • Coordinate regional planning and execution with sales & marketing stakeholders to build campaigns to drive engagement, generate leads, and deliver pipeline. • Maintain ownership of the region’s performance, through consistent reporting, analysis, and optimisation efforts. • Owning the leads process through the funnel and devising programs and activities to Accelerate lead time-to-value. • Identify focus areas and build plans to drive expansion. • Think creatively about customer journeys to drive engagement all the way through the marketing funnel from awareness to conversion. • Implementing regional ABM and executive programs. • Partner with the sales development team to develop and execute effective inbound/outbound campaigns. • Work with the Partner team to harness the Partner ecosystem, build and drive integrated marketing campaigns with key partners.

• Drive the planning, execution, and optimization of co-branded marketing campaigns with strategic partners to increase brand awareness, generate leads, and drive revenue • Build and execute scalable campaigns with partners, including ideation, content creation, project management, and performance tracking, to ensure campaigns meet objectives and ROI targets • Collaborate with cross-functional teams to develop and deliver comprehensive partner enablement programs, including training sessions, sales collateral, and marketing assets, to equip partners with the knowledge and tools necessary to effectively promote Illumio solutions • Collaborate with enablement, sales and technical teams to ensure partners are proficient in articulating the value proposition of Illumio products and services to customers • Cultivate strong relationships with key partners, including technology alliances, channel partners, managed service providers, and global system integrators, to foster collaboration and alignment on go-to-market strategies • Act as the primary point of contact for select focus partners, addressing inquiries, providing support, and driving engagement opportunities to strengthen partnerships • Manage our Partner Portal and partner communication cadence to increase mindshare within our partner ecosystem • Define key performance indicators (KPIs) and metrics to evaluate the effectiveness of partner marketing programs and initiatives; share progress with stakeholders • Manage to a budget and be able to show demonstrable ROI

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together. So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale. Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same. The Role We're looking for a Senior Lifecycle Marketing Manager to join our Lifecycle Marketing team at Square. In this role, you'll lead strategic initiatives that drive revenue, optimize seller engagement, and elevate the seller experience across the lifecycle journey. You'll be responsible for building high-impact campaigns and programs through owned channels (email, in-product, SMS), while also shaping and enforcing the operational backbone of our lifecycle ecosystem- our governance and best practice frameworks that enable us to scale effectively. Your analytical and technical mindset will help you uncover insights, influence roadmap decisions, and design data-driven journeys that are both personalized and impactful. This is a cross-functional role where you'll collaborate closely with Product Marketing, Product, Data Science, Engineering, Creative, and Marketing Operations to deliver seamless, automated lifecycle experiences. You should be comfortable working autonomously, managing complex projects, and presenting insights to stakeholders and leadership. You bring strong marketing instincts, a deep understanding of marketing technologies, and a passion for improving customer experience at scale. You Will Own and drive a cohesive lifecycle marketing strategy for your remit that aligns with broader go-to-market and team priorities Lead the planning, execution, and iteration of lifecycle campaigns and experiments across email, in-product messaging, and SMS Monitor dashboards to track lifecycle performance and KPIs and report on insights regularly Design and analyze A/B tests and experiments to drive continuous optimization Map ideal seller journeys and adoption paths, identifying high-leverage opportunities for engagement Create personalized, event-triggered journeys that deliver relevant content at the right moments Implement governance frameworks that ensure consistency, quality, and transparency across campaigns Collaborate with Data Science and Marketing Operations to define technical requirements for data-driven personalization