• Drive Predictable Growth: Launch and scale a sophisticated Japan marketing motion that consistently generates a high-quality pipeline for the sales team. • Establish Local Authority: Build Fivetran’s credibility by producing high-impact, local content and hosting premium events that resonate with the local market. • Master Cross-Functional Rhythms: Navigate time zones and cultural nuances to establish seamless working cadences with Sales, Alliances, and Global Marketing teams. • Execute with Precision: Demonstrate exceptional organisational proficiency by managing the regional budget and project timelines with increasing independence and disciplined prioritization. • Cultivate Social Proof: Secure and amplify Japanese customer success stories, turning local wins into powerful proof points for the broader region.

• Develop and execute a multi-channel acquisition strategy tailored to the Mexican market • Own acquisition forecasting, budget allocation and performance targets • Build and lead a high-performing acquisition team (paid media, affiliates, media buying, performance analytics) • Partner closely with CRM, Product, BI, Compliance, and Creative teams to align growth initiatives • Oversee paid acquisition channels including Meta, Google, TikTok, programmatic etc • Continuously optimize campaigns to improve conversion rates • Implement rigorous A/B testing frameworks across creatives, landing pages, offers, and targeting • Lead affiliate program strategy & build relationships with key Mexican affiliates, media houses, tipsters, influencers & other strategic partnerships.

• Lead the development and execution of India-specific marketing strategies • Drive full-funnel marketing initiatives across online and offline channels • Act as a local expert and thought partner bringing deep insights about Indian culture and user behavior • Manage and collaborate with local agencies and production partners to deliver high-quality campaigns • Partner cross-functionally with product marketing, comms, partnerships, and regional leadership • Represent the voice of India internally to ensure local nuance and context are reflected in marketing strategy.

• Own end-to-end marketing campaigns across digital, lifecycle, content, partnerships, and events • Build and execute integrated go-to-market strategies for product launches and growth initiatives • Drive lead generation and pipeline growth for B2B segments while supporting SMB and self-serve acquisition channels • Analyze performance metrics and optimize campaigns for CAC, conversion rate, and ROI • Manage vendors, agencies, and freelancers as needed • Collaborate with Sales to align messaging, enablement materials, and funnel performance