• Own the integrated marketing calendar—ensuring events, webinars, mailers, nurtures, and outreach build on each other • Maintain and operationalize the Top 50 ICP list—tracking engagement across all touchpoints and coordinating multi-channel pursuit • Design campaign sequences that compound—webinar attendees get the follow-up mailer, responders get personalized outreach, event attendees enter the right nurture track • Track Top 50 account engagement holistically—cumulative touchpoint velocity, not just individual campaign metrics • Own end-to-end campaign execution—from setup through post-campaign handoff to the next touchpoint • Build and optimize nurture sequences that move prospects through an integrated journey • Manage lead scoring, UTM tracking, form setup, landing page integration, and data hygiene • Build dashboards tracking ICP engagement, cross-channel velocity, and pipeline influence; deliver weekly integrated performance reports • Conduct campaign post-mortems and own the marketing-to-revenue story • Ensure lead follow-up SLAs are met—monitor, flag, and escalate when needed • Manage the MQL-to-Sales handoff; coordinate on lead quality feedback and scoring adjustments • Run weekly marketing-sales alignment syncs to review pipeline and priorities • Own the current Pardot–Salesforce integration—troubleshoot sync issues, maintain data integrity, and manage the day-to-day marketing tech stack • Lead the evaluation and roadmap for next-generation martech—identifying where AI-powered tools (predictive scoring, intent data platforms, AI-driven content personalization, agentic automation) can replace or augment legacy workflows • Pilot emerging tools and approaches; build the business case for migration from manual-first to AI-assisted demand generation • Train team members on current systems and champion adoption of new ones

• Develop and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising • Conduct keyword research and analysis to identify relevant keywords for campaigns • Write compelling ad copy and optimize ad creative to improve performance • Monitor and analyze campaign performance data, identifying trends and making recommendations for improvement • Conduct A/B testing to optimize landing pages and ad creative • Work closely with clients to understand their business objectives and develop customized PPC strategies • Communicate campaign performance data and strategy recommendations to clients in a clear and concise manner • Stay up-to-date with industry trends and changes in paid search platforms and algorithms • Collaborate with other digital marketing team members to develop integrated marketing strategies

• Define and execute a comprehensive B2B demand generation strategy • Lead, mentor, and grow a high-performing team • Design and implement integrated, multi-channel campaigns • Own the Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) pipeline • Develop and execute targeted ABM programs for high-value strategic accounts • Oversee the marketing technology stack for efficient lead management • Establish KPIs and build robust reporting dashboards • Work closely with Product Marketing and Content teams • Manage the demand generation budget effectively

• The Media Specialist is responsible for the setup, execution, and in-flight optimization of sophisticated campaign matrices across multiple digital channels. • This role involves leveraging our automated platform to localize, geo-target, and dynamically optimize cross-channel campaigns. • Analyze real-time performance data to identify high-performing locations, creatives, and audience segments to maximize ROI. • Monitor pacing, bid efficiency, and KPI attainment on a daily basis. • Lead the hands-on-keyboard setup and launch of campaigns across multiple digital channels. • Establish rigorous test-and-learn frameworks to iteratively improve campaign performance. • Manage 1st and 3rd party data integrations to enable accurate audience targeting. • Communicate campaign performance and strategic recommendations to internal stakeholders.