• Develop and refine the brand’s voice and personality across social platforms to reflect credibility, warmth, and trust. • Create cohesive story arcs and strategic content that communicate expert insights on habits, behavior change, and sustainable weight management. • Plan and execute a structured content calendar aligned with marketing initiatives, community engagement, and industry trends. • Collaborate closely with designers and creative teams to transform ideas into engaging content pieces. • Monitor weekly performance metrics, analyze trends, and optimize content strategies accordingly. • Convert client journeys into structured social proof, including testimonials, case studies, and documented belief shifts. • Clearly and confidently communicate the program’s philosophy and methodology through content. • Support query management and engagement on the Founder’s social media handle.

• Research and map relevant journalists, editors, and sector-specific media • Draft press releases, media briefs, and targeted pitch emails • Build and maintain press contact databases • Track coverage and help coordinate interviews and follow-ups • Identify trade publications in manufacturing, AI, investment, and real estate • Support drafting and submitting contributed articles • Coordinate expert commentary placements • Monitor industry awards, rankings, and innovation lists • Draft compelling award submissions highlighting company achievements • Create thoughtful, high-quality posts for LinkedIn, X/Twitter, and other relevant platforms • Help repurpose white papers, blogs, and insights into digestible social content • Assist with narrative sequencing across brands (Vulcury + portfolio companies) • Track performance metrics and propose improvements • Support light visual content direction in collaboration with design/video teams

• Manage and maintain the CRM, ensuring accurate and up-to-date prospect data • Build, manage, and execute outreach sequences and follow-ups • Add and manage prospects on LinkedIn • Conduct outbound outreach via email, LinkedIn messages, and WhatsApp (when required) • Qualify leads and book sales meetings directly into the calendar • Track outreach activity and engagement to support sales performance reporting • Schedule and post content on LinkedIn in line with brand and sales objectives • Actively engage by commenting on relevant posts and sending connection requests • Support lead sourcing via social activity and filter qualified prospects into the CRM • Assist with basic activity on YouTube where relevant to lead engagement

• Lead the day-to-day community management of each brand’s social media platforms • Collaborate with internal teams to develop appropriate responses, resolve issues, and answer questions • Monitor social trends and pitch ideas for timely, relevant content • Support the creative development of the university’s broader organic social media strategy