• Research and map relevant journalists, editors, and sector-specific media • Draft press releases, media briefs, and targeted pitch emails • Build and maintain press contact databases • Track coverage and help coordinate interviews and follow-ups • Identify trade publications in manufacturing, AI, investment, and real estate • Support drafting and submitting contributed articles • Coordinate expert commentary placements • Monitor industry awards, rankings, and innovation lists • Draft compelling award submissions highlighting company achievements • Create thoughtful, high-quality posts for LinkedIn, X/Twitter, and other relevant platforms • Help repurpose white papers, blogs, and insights into digestible social content • Assist with narrative sequencing across brands (Vulcury + portfolio companies) • Track performance metrics and propose improvements • Support light visual content direction in collaboration with design/video teams

• Manage and maintain the CRM, ensuring accurate and up-to-date prospect data • Build, manage, and execute outreach sequences and follow-ups • Add and manage prospects on LinkedIn • Conduct outbound outreach via email, LinkedIn messages, and WhatsApp (when required) • Qualify leads and book sales meetings directly into the calendar • Track outreach activity and engagement to support sales performance reporting • Schedule and post content on LinkedIn in line with brand and sales objectives • Actively engage by commenting on relevant posts and sending connection requests • Support lead sourcing via social activity and filter qualified prospects into the CRM • Assist with basic activity on YouTube where relevant to lead engagement

• Lead the day-to-day community management of each brand’s social media platforms • Collaborate with internal teams to develop appropriate responses, resolve issues, and answer questions • Monitor social trends and pitch ideas for timely, relevant content • Support the creative development of the university’s broader organic social media strategy

• Develop and execute high quality social media strategies that reach, engage and grow our target audience across platforms. • Produce, ideate, and optimize original social content designed for platform algorithms and audience resonance. • Own social content calendar for planning and execution to maintain consistent posting. • Apply SEO (AEO) and keyword research to video titles, descriptions, tags, and web content to improve discoverability across search and platform recommendations. • Stay up to date with social platform algorithms, emerging trends, and best practices to maintain relevance and drive growth. • Experiment with organic growth tactics. • Track, analyze, and report on community engagement & performance metrics to inform strategies to increase followers and engagement